Anta challenges Nike, Whoop defends data, Ulta leans into wellness
Fitt Insider28 Tammi

Anta challenges Nike, Whoop defends data, Ulta leans into wellness

January 28, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

  • Anta Sports buys 29% stake in Puma for $1.8B, becoming largest shareholder and positioning as global challenger to Nike

  • Top tennis players told to remove Whoop devices at Australian Open as Grand Slams debate fairness of real-time data access

  • Kevin Hart joins Burn Boot Camp as equity partner and franchisee, opening own location as part of growing wellness portfolio

  • Ulta Beauty pilots Wellness by Ulta Beauty concept, expanding into supplements, sexual wellness, and recovery with in-store educators

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

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