Sun Bum: Tom Rinks

Sun Bum: Tom Rinks

Tom Rinks not only understands the art of branding, he can explain it with the passion and precision of a master teacher. In 2009, he came up with the look of Sun Bum sunscreen, drawing on influences as disparate as American surf culture, Scandinavian furniture, and Japanese streetwear. He then mashed them up into a brand represented by a stone-faced gorilla staring out from a woodgrain background. Within ten years, Sun Bum was acquired by SC Johnson at a reported valuation of $400 million. But even before that, Tom helped launch a wildly diverse range of brands, including a line of tequila, a series of Christian videos, and even the “Yo quiero Taco Bell” chihuahua campaign. All were huge successes, though it took a five-year legal battle for Tom to get paid for the Taco Bell mascot. This month, yet another brand he designed—Made by Dentists—launched in 1,800 Target stores across the U.S.


This episode was produced by Casey Herman, with music by Ramtin Arablouei

Edited by Neva Grant, with research help from Katherine Sypher and Susannah Broun.


You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(808)

The peril (and promise) of AI with Tristan Harris: Part 2

The peril (and promise) of AI with Tristan Harris: Part 2

What if you could no longer trust the things you see and hear?Because the signature on a check, the documents or videos presented in court, the footage you see on the news, the calls you receive from ...

29 Helmi 202432min

Poshmark: Manish Chandra

Poshmark: Manish Chandra

When the iPhone 4 was released in 2010, Manish Chandra was dazzled by its picture quality, and saw an opportunity for a new type of mobile marketplace. A year later, he and three co-founders launched ...

26 Helmi 20241h 6min

The peril (and promise) of AI with Tristan Harris: Part 1

The peril (and promise) of AI with Tristan Harris: Part 1

When Tristan Harris co-founded the Center for Humane Technology in 2018, he was trying to educate tech leaders and policymakers about the harms of social media.But today, he’s sounding the alarm about...

22 Helmi 202428min

Sonos: John MacFarlane

Sonos: John MacFarlane

In 2002, John MacFarlane and his co-founders began tinkering on what was then an ambitious idea: create a new way to enjoy music throughout the home, without wires. At the time, streaming and the iPod...

19 Helmi 20241h

Powering cars with solar energy with Steve Fambro of Aptera Motors (2023)

Powering cars with solar energy with Steve Fambro of Aptera Motors (2023)

There’s a new car coming to market that will probably make its owners search out the sunniest spots in the parking lot… Aptera Motors is designing and manufacturing this car: a plug-in electric hybrid...

15 Helmi 202439min

Magic Spoon & Exo: Gabi Lewis and Greg Sewitz

Magic Spoon & Exo: Gabi Lewis and Greg Sewitz

Gabi Lewis and Greg Sewitz founded Magic Spoon to create a sugary breakfast cereal without the sugar. If that sounds daunting, consider their first business: protein bars made with cricket flour. Riff...

12 Helmi 20241h 11min

Building a decarbonization army with Shashank Samala of Heirloom

Building a decarbonization army with Shashank Samala of Heirloom

Cutting emissions alone will not be enough. To avoid the worst effects of global climate change, Heirloom CEO and co-founder Shashank Samala believes we’ll also need to pull a lot of carbon out of the...

8 Helmi 202427min

Parachute Home: Ariel Kaye

Parachute Home: Ariel Kaye

In 2012, Ariel Kaye saw a tantalizing opportunity, but wasn’t sure she was the one to seize it. She’d never started a brand and didn’t think of herself as an entrepreneur, until she noticed how frustr...

5 Helmi 20241h 12min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-draivi
rss-seuraava-potilas
rss-sami-miettinen-neuvottelija
oppimisen-psykologia
rss-rahamania
pomojen-suusta
rss-porssipuhetta
rss-lahtijat
rss-inderes
inderespodi
taloudellinen-mielenrauha
ostan-asuntoja-podcast
kasvun-kipuja
rss-h-asselmoilanen
herrasmieshakkerit
rss-bisnesta-bebeja