Sun Bum: Tom Rinks

Sun Bum: Tom Rinks

Tom Rinks not only understands the art of branding, he can explain it with the passion and precision of a master teacher. In 2009, he came up with the look of Sun Bum sunscreen, drawing on influences as disparate as American surf culture, Scandinavian furniture, and Japanese streetwear. He then mashed them up into a brand represented by a stone-faced gorilla staring out from a woodgrain background. Within ten years, Sun Bum was acquired by SC Johnson at a reported valuation of $400 million. But even before that, Tom helped launch a wildly diverse range of brands, including a line of tequila, a series of Christian videos, and even the “Yo quiero Taco Bell” chihuahua campaign. All were huge successes, though it took a five-year legal battle for Tom to get paid for the Taco Bell mascot. This month, yet another brand he designed—Made by Dentists—launched in 1,800 Target stores across the U.S.


This episode was produced by Casey Herman, with music by Ramtin Arablouei

Edited by Neva Grant, with research help from Katherine Sypher and Susannah Broun.


You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(809)

Advice Line with Niraj Shah of Wayfair

Advice Line with Niraj Shah of Wayfair

Wayfair co-founder Niraj Shah joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs about how to bet on themselves – and define themselves to consumers. Plus, Niraj exp...

30 Loka 202544min

Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse

Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse

A century ago, Jeff Braverman’s grandfather opened a peanut shop in Newark, New Jersey. By the early 2000s, the family business was doing $1M in sales and struggling to stay afloat. Jeff had a high-pa...

27 Loka 20251h 12min

Advice Line with John Zimmer of Lyft

Advice Line with John Zimmer of Lyft

Lyft co-founder John Zimmer joins Guy on the Advice Line to answer questions from three early-stage founders. Plus, John talks about his recent decision to step away from the company he founded in 201...

23 Loka 202550min

Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name

Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name

What happens when a charismatic home renovator marries a budding design whiz? You get the billion-dollar powerhouse that is Chip and Joanna Gaines.The Gaines’ TV show Fixer Upper became a cultural obs...

20 Loka 20251h 33min

Advice Line with Stacy Madison of Stacy’s Pita Chips

Advice Line with Stacy Madison of Stacy’s Pita Chips

Stacy’s Pita Chips co-founder Stacy Madison joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Stacy talks about her hard-won experience of knowing when to st...

16 Loka 202554min

Faherty Brand: Alex and Mike Faherty.  How Jersey Shore + Manhattan Chic grew to 80 stores.

Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores.

When identical twins Mike and Alex Faherty launched their clothing brand, they made a daring move– launching wholesale, retail, and online, pretty much at the same time. Investors said it was outdate...

13 Loka 20251h 13min

Advice Line with Michael Dubin of Dollar Shave Club

Advice Line with Michael Dubin of Dollar Shave Club

Dollar Shave Club founder Michael Dubin joins Guy on the Advice Line to answer questions from three early-stage founders. Plus, Michael shares his latest career pivot into the screenwriting world.Firs...

9 Loka 202553min

Pressbox and Tide Cleaners: Vijen Patel. The $1.99 Gamble That Built a National Brand

Pressbox and Tide Cleaners: Vijen Patel. The $1.99 Gamble That Built a National Brand

What if the best startup isn’t sexy at all? In 2013, Vijen Patel left private equity to pursue “the least-worst idea”: dry cleaning. No patents. No app wizardry. Just laundry lockers in high-rises, ru...

6 Loka 20251h 6min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
pomojen-suusta
ostan-asuntoja-podcast
rss-rahamania
rss-draivi
herrasmieshakkerit
rss-myyntikoulu
rss-sami-miettinen-neuvottelija
rahapuhetta
inderespodi
salkunrakentaja-podi
juristipodi
rss-lahtijat
rss-bisnesta-bebeja
rss-seuraava-potilas
rss-set-for-life-sijoita-ja-vaurastu
rss-rahataito-podcast