Sun Bum: Tom Rinks

Sun Bum: Tom Rinks

Tom Rinks not only understands the art of branding, he can explain it with the passion and precision of a master teacher. In 2009, he came up with the look of Sun Bum sunscreen, drawing on influences as disparate as American surf culture, Scandinavian furniture, and Japanese streetwear. He then mashed them up into a brand represented by a stone-faced gorilla staring out from a woodgrain background. Within ten years, Sun Bum was acquired by SC Johnson at a reported valuation of $400 million. But even before that, Tom helped launch a wildly diverse range of brands, including a line of tequila, a series of Christian videos, and even the “Yo quiero Taco Bell” chihuahua campaign. All were huge successes, though it took a five-year legal battle for Tom to get paid for the Taco Bell mascot. This month, yet another brand he designed—Made by Dentists—launched in 1,800 Target stores across the U.S.


This episode was produced by Casey Herman, with music by Ramtin Arablouei

Edited by Neva Grant, with research help from Katherine Sypher and Susannah Broun.


You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(804)

Wikipedia: Jimmy Wales

Wikipedia: Jimmy Wales

During the dot com boom of the late 1990s, Jimmy Wales was running an internet search company. That's when he began to experiment with the idea of an online encyclopedia. In 2001, Wales launched Wikip...

26 Helmi 201841min

Warby Parker: Dave Gilboa & Neil Blumenthal (2016)

Warby Parker: Dave Gilboa & Neil Blumenthal (2016)

In 2008, it was nearly impossible to buy a fashionable, affordable pair of glasses online. That simple frustration inspired the idea behind Warby Parker – and disrupted the eyewear industry. PLUS for ...

19 Helmi 201831min

Dyson: James Dyson

Dyson: James Dyson

In 1979, James Dyson had an idea for a new vacuum cleaner — one that didn't use bags. It took him five years to perfect the design, building more than 5,000 prototypes in his backyard shed. He then tr...

12 Helmi 201842min

Melissa & Doug: Melissa And Doug Bernstein (2016)

Melissa & Doug: Melissa And Doug Bernstein (2016)

Melissa and Doug Bernstein's first success was a wooden 'fuzzy puzzle' of farm animals. Today, Melissa & Doug makes over 2,000 kinds of toys and serves as an antidote to the rise of digital toys. PLUS...

5 Helmi 201839min

Dell Computers: Michael Dell

Dell Computers: Michael Dell

Before it became fashionable to start a tech company in your dorm room, Michael Dell did exactly that. In 1983, he began selling upgrade kits for PC's out of his dorm at UT Austin. A few months later ...

29 Tammi 201848min

Serial Entrepreneur: Marcia Kilgore

Serial Entrepreneur: Marcia Kilgore

After high school, Marcia Kilgore moved to New York City with $300 in her pocket and no real plan. One step at a time, she became a successful serial entrepreneur. First, she used her high school body...

22 Tammi 201852min

LinkedIn: Reid Hoffman

LinkedIn: Reid Hoffman

In the early 1990s, Reid Hoffman had a vision for the future of the Internet: people would connect through social networks using their real names, and their online lives would be completely merged wit...

15 Tammi 201841min

Kate Spade: Kate & Andy Spade (2017)

Kate Spade: Kate & Andy Spade (2017)

We're hard at work planning our next live show, so we bring you this favorite from the last year: Kate Spade. A 1991 conversation at a Mexican restaurant led Kate & Andy Spade to ask, "What's missing ...

8 Tammi 201839min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
ostan-asuntoja-podcast
herrasmieshakkerit
rss-rahamania
rss-neuvottelija-sami-miettinen
rahapuhetta
taloudellinen-mielenrauha
rss-h-asselmoilanen
rss-markkinointitrippi
rss-seuraava-potilas
van-elamaa
oppimisen-psykologia
pomojen-suusta
rss-lahtijat
rss-inderes
rss-myyntipodi
rss-savessa