THE HISTORY & LORE OF: FURT

FURT: The Most Unhinged Marketing Campaign in Women's Soccer History | Back Passes

We're diving deep into one of the most legendary memes in women's soccer history: FURT. Eva took over with a full PowerPoint presentation — yes, with Comic Sans and pink soccer ball animations — and we broke down the NWSL's infamous 2016 marketing campaign that gave us "FURT" We laughed, we cringed, and we're officially campaigning to bring FURT back for its 10-year anniversary.

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00:00 – Intro & welcome to Back Passes
00:10 – Introducing tonight's topic: FURT
01:20 – Why Eva is the right person for this job
02:50 – Eva's PowerPoint begins: The She Believes Cup & 2016 women's soccer context
05:54 – The birth of FURT — "Stronger Her, Faster Her, Further"
09:12 – Mario sees FURT for the first time (reactions)
10:22 – Eva's proposal: The He Believes Cup
17:00 – Fan & community reaction to FURT in 2016
20:30 – Was FURT salvageable? What they should have done
23:10 – FURT's legacy and why we need to bring it back
27:30 – FURT tattoo plans + outro

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