UNC Professor Mark McNeilly - Why This Business Professor Bans Laptops in Class

Mark McNeilly teaches in the areas of marketing and organizational behavior in the MBA and Undergraduate Business programs, and serves as the co-chair of the UNC Generative AI Committee. Professor McNeilly served as a global marketing executive and has several years of experience with both IBM and Lenovo in the IT industry. His business background includes branding, strategy, marketing, market intelligence, management, manufacturing and personnel. He is the author of a popular strategy book based on Sun Tzu’s “Art of War” titled “Sun Tzu and the Art of Business: Six Strategic Principles for Managers” as well as “George Washington and the Art of Business: Leadership Principles of America’s First Commander-in-Chief,” both from Oxford University Press. Professor McNeilly received his MBA with honors from the University of Minnesota and his BS in finance from the University of Wisconsin-LaCrosse.

Mark McNeilly's Substack: https://markmcneilly.substack.com

Chapters

00:00 Teaching Philosophy and Classroom Dynamics

02:45 Fundamentals of Marketing and Branding

05:41 Personal Branding in the Digital Age

08:52 AI's Impact on Marketing and Job Applications

11:50 Utilizing Social Media for Branding

14:49 Course Overview and Teaching Style

17:52 Sales Strategies and Value Proposition

21:03 Transitioning from Business to Academia

23:40 Differences in Teaching Undergraduates vs. MBAs

27:04 Diverse Student Backgrounds in MBA Programs

29:53 Teaching Military Professionals

32:51 Marketing Philosophy to a Broader Audience

39:22 The Pursuit of Truth and Reality

46:23 AI's Role in Education

58:17 Ethics in AI and Business

01:06:01 Navigating AI in the Classroom

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Dr. Jared Oliphint received his PhD in philosophy, and teaches philosophy at the college level. His published work has focused on metaphysics, philosophy of language, conceptual engineering, social ontology, and metaethics.

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Keywords

Marketing, Branding, AI in Education, Teaching Strategies, Ethical AI, Personal Branding, Digital Technology, Higher Education, Innovation, Philosophy and AI