From Social Media to Interest Media: How Small Businesses Win by Speaking to What Customers Care About

From Social Media to Interest Media: How Small Businesses Win by Speaking to What Customers Care About

In this episode, Martin Brossman explains how marketing and social media are changing as platforms increasingly reward content based on customer interests, questions, and intent, not just followers or brand loyalty. Learn why small businesses must better understand exactly who their ideal customer is and how micro-education, useful answers, and relevant content can help you get found, build trust, and stay visible in a world driven by interest-based discovery.

My Success Coaching website is ⁠https://Coachingsupport.com⁠ . To join Martin Brossman's Small Business Monthly News Letter for useful tips and more, sign-up here: https://bit.ly/MartinsNewsletter If you value this podcast, share it! Email me what shows you like and what you want more of. Please include the word podcast and the show you are referencing in the subject line to martin@martinbrossman.com - Find all my online content at ⁠https://linktr.ee/martinbrossman⁠


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Recorded Live: Podcasting Like a Pro Class – Real-World Audio Demonstration

Recorded Live: Podcasting Like a Pro Class – Real-World Audio Demonstration

This is a simple demonstration. I recorded it live in the classroom using a Blue Yeti microphone, so you can hear some of the room sound. I also increased the volume so you can hear the people speakin...

12 Elo 1min

Are you considering creating a podcast?

Are you considering creating a podcast?

This demo was recorded for a podcasting class I’m teaching using the free version of Riverside.fm. When Spotify stopped allowing creators to record and edit their own shows on its platform, Riverside ...

12 Elo 6min

Are You Fully Committed to What You Want to Create?

Are You Fully Committed to What You Want to Create?

Most people say they want change, growth, success, or a better life. But wanting something and being committed to creating it are not the same thing.In this episode, I explore the difference between b...

5 Heinä 3min

Do you tell yourself I ought to be able to do X, or do you ask what it will take?

Do you tell yourself I ought to be able to do X, or do you ask what it will take?

Most of us believe discipline is just about willpower — but what if the secret to success is actually in designing the right structures? Success coach Martin Brosman reveals a counterintuitive shift t...

10 Helmi 3min

Christmas Compassion Over Cheer for Those with Tough Times with Christmas -My 2025 Christmas Message

Christmas Compassion Over Cheer for Those with Tough Times with Christmas -My 2025 Christmas Message

I wish you all a Merry Christmas, Happy Holidays and may 2026 be the best year ever.My Success Coaching website is ⁠https://Coachingsupport.com⁠ . To join Martin Brossman's Small Business Monthly News...

25 Joulu 20252min

About perspective when dealing with something difficult you need to do

About perspective when dealing with something difficult you need to do

In this episode, Martin Brossman shares a personal story about undergoing cataract surgery and how shifting his perspective helped reduce anxiety and give him a sense of control. As someone naturally ...

5 Heinä 20257min

Excerpt from The Way Men Heal with Tom Golden

Excerpt from The Way Men Heal with Tom Golden

Released on the final day of Men’s Health Month, this episode features an excerpt from a powerful conversation with Tom Golden about how men heal. You can listen to the full discussion by searching Th...

30 Kesä 202510min

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