From Cold Calls to Co-Sell: The Career Path that Took Lauryn Spence to VP

In this insightful episode of The Partnership Mastermind Podcast, host Chris Lavoie sits down with Lauryn Spence, VP of Agency Partnerships at Commerce, to unpack what it really takes to build and scale a world-class partner ecosystem in today’s B2B landscape.

Lauryn shares her inspiring journey from SDR to executive leadership, offering hard-earned lessons for anyone looking to grow their career in partnerships, alliances, or channel strategy. She introduces her powerful “Partnership Pie” framework — a model for driving predictable revenue through partnerships, dividing impact between direct introductions, partner-sourced opportunities, and jointly-created demand.

Throughout the conversation, Chris and Lauryn explore how to prioritize and segment partners based on revenue potential, client retention, and co-marketing opportunities. They discuss practical ways to incentivize internal sales and customer success teams to collaborate more effectively, and the importance of aligning go-to-market strategies from the start.

This episode is a masterclass in partnership management, leadership, and ecosystem strategy. Whether you’re leading a partner program or starting out in the field, you’ll come away with actionable insights on how to measure success, strengthen collaboration, and create sustainable partner-driven growth.

Lauryn Spence

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Learn more about Partnership Mastermind https://partnershipmastermind.com/

Connect with Chris on LinkedIn https://www.linkedin.com/in/chris-lavoie-phd-aaaa4111b/

Chris Lavoie is a leading voice in B2B SaaS partnerships, known for building programs that deliver real, measurable results. As the founder of Partnership Mastermind, he equips professionals with actionable tools, training, and mentorship. After building multiple partnership programs, he launched Partnership Mastermind.