The Partnership Marathon: Colleen Shea’s Blueprint for Long-Cycle Wins

The Partnership Marathon: Colleen Shea’s Blueprint for Long-Cycle Wins

What does it really take to build a top-performing ERP partner motion inside a modern SaaS company? In this episode, I sit down with Colleen Shea, the force behind Commerce’s technology partnerships and one of the sharpest, most process-driven operators in the ERP channel. We go deep on her journey, from fashion & PR to Oracle sales to becoming a powerhouse in partnerships, and how she built Commerce’s ERP channel from the ground up.

Colleen breaks down why storytelling is an underrated superpower, how to win over cross-functional teams, and why “slow is smooth and smooth is fast” when building long-term, high-impact partner ecosystems. Her insights on discipline, time-blocking, partner selection, and the long-game of alliances are some of the most tactical we’ve ever shared on the show.

If you’re building a partner program, scaling a channel team, or trying to become a top 1% partner leader, you’re going to want to take notes.

Colleen Shea

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Learn more about Partnership Mastermind https://partnershipmastermind.com/

Connect with Chris on LinkedIn https://www.linkedin.com/in/chris-lavoie-phd-aaaa4111b/

Chris Lavoie is a leading voice in B2B SaaS partnerships, known for building programs that deliver real, measurable results. As the founder of Partnership Mastermind, he equips professionals with actionable tools, training, and mentorship. After building multiple partnership programs, he launched Partnership Mastermind.

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Tricia Shea on Why Partnerships Need More Sales Discipline

Tricia Shea on Why Partnerships Need More Sales Discipline

In this episode of the Partnership Mastermind podcast, host Chris Lavoie sits down with Tricia Shea, Head of Channel Sales and Partnerships at Rain, to explore what it takes to build partner programs ...

8 Heinä 51min

Daniela Mallarino on Customer‑Centric Integration & Open Ecosystems

Daniela Mallarino on Customer‑Centric Integration & Open Ecosystems

Daniela Mallarino has built her career at the intersection of partnerships, integration and go‑to‑market strategy. In this episode, she sits down with host Chris Lavoie to unpack why customer experien...

9 Kesä 52min

Why Aircall & HubSpot Keep Winning Co-Sell Partner of the Year

Why Aircall & HubSpot Keep Winning Co-Sell Partner of the Year

In this episode of the Partnership Mastermind Podcast, Chris Lavoie sits down with Hami Nasari from Aircall and Russell Bradley-Cook from HubSpot to break down one of the strongest co-selling partners...

5 Touko 51min

Partner Ops Is the Hidden Revenue Engine with Antonio Caridad

Partner Ops Is the Hidden Revenue Engine with Antonio Caridad

Most partnership teams do not fail because the strategy is wrong.They fail because the operating system underneath the strategy is broken.In this episode, Chris Lavoie sits down with Antonio Caridad, ...

29 Huhti 57min

Jen Kalant on The Real Timeline to Make Partnerships Work | Sanguine Strategic Advisors

Jen Kalant on The Real Timeline to Make Partnerships Work | Sanguine Strategic Advisors

Most companies treat partnerships like a shortcut to pipeline.Jen Kalant breaks down why that approach fails — and what it actually takes to build a partner program that drives real revenue.In this ep...

21 Huhti 1h 3min

Gabrielle Backman on Why Partner Selection Shapes Everything | Teamtailor Partnerships

Gabrielle Backman on Why Partner Selection Shapes Everything | Teamtailor Partnerships

In this episode of the Partnership Mastermind Podcast, Chris Lavoie sits down with Gabrielle Backman, Head of Partnerships at Teamtailor, for a sharp conversation on one of the most overlooked drivers...

7 Huhti 57min

Christie Hickman: Turning Partner Enablement Into Pipeline (Real GTM Playbook)

Christie Hickman: Turning Partner Enablement Into Pipeline (Real GTM Playbook)

Most partner teams are busy.Very few are actually driving pipeline.In this episode, Chris Lavoie sits down with Christie Hickman (Head of Partnerships at ClearCompany) to break down what it actually t...

31 Maalis 53min

James Prince on Willingness to Work: The Hidden Metric That Actually Drives Partner Revenue

James Prince on Willingness to Work: The Hidden Metric That Actually Drives Partner Revenue

Episode — James Prince (Remote)The #1 Metric That Actually Drives PartnershipsIn this episode of the Partnership Mastermind Podcast, Chris Lavoie sits down with James Prince (Remote) to break down wha...

17 Maalis 55min

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