105 - It’s not the size of your CRM that counts…
B2C Lead Generation14 Heinä 2023

105 - It’s not the size of your CRM that counts…

We're still living in an age where people are measuring volume of data over the engagement they have with their prospects.In this episode we dig into why this mentality still persists, what causes it, and explore a new way of looking at the data that feeds into your CRM. Data is people, and people want to be valued - If you want to increase the connection you build with your prospects, keep your CRM clean AND reduce your CRM costs, but increase your conversions...check it out

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Jaksot(120)

119 - Predictions for 2024

119 - Predictions for 2024

2023 has been a wild time in marketing, especially lead generation. In this final episode of the year we dive into some predictions for 2024 with Michael Ferree.

30 Joulu 202347min

118 - Using AI to Boost Lead Value

118 - Using AI to Boost Lead Value

In this episode we look at practical applications of AI within lead gen you could and should be using, right now!

22 Marras 202318min

117 - Are Lead Buyers Insane?

117 - Are Lead Buyers Insane?

In this podcast we look at why lead buyers may be reluctant to make changes to their process and suggest ways they may be able to get off the hamster wheel to improve results.

3 Marras 202325min

116 - How To Identify A Good Lead Gen Agency

116 - How To Identify A Good Lead Gen Agency

In this episode we look at lead gen agencies. What are the benefits of working with one and how do you know who to trust and who to avoid?

2 Marras 202317min

115 - Quality or Quantity? | The Great Lead Gen Debate

115 - Quality or Quantity? | The Great Lead Gen Debate

When buying or generating leads you face a choice - quantity or quality? In this podcast we help you decide what’s best for you.

13 Loka 202322min

114 - Why Lead Generators Should Build Their Own Brand

114 - Why Lead Generators Should Build Their Own Brand

We speak to Lawrence Howlett from More Demand and explore why lead generators should build their own brand. We look at the benefits and the best practices for doing so.

6 Loka 202340min

113 - How The Human Element of Call Centres Increases Sales

113 - How The Human Element of Call Centres Increases Sales

In this episode we look at call centres through the perspective of arguably the most important part… the people working there! How do happy agents leads to increased sales?

29 Syys 202339min

112 - How To Craft Perfect Lead Gen Messaging

112 - How To Craft Perfect Lead Gen Messaging

In this episode we explain how to craft the perfect lead gen messaging, understand your prospects, and appeal to them in brand new ways.

22 Syys 202318min

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