229: Snif passes the test [Feat. Bryan Edwards]

229: Snif passes the test [Feat. Bryan Edwards]

On this week's ep, we have Bryan Edwards, co-founder & CEO of Snif, one of the first brands to kick off the DTC fragrance-buying format. With clever and experimental scent releases that have always injected a bit of cheeky humor into fragrance, they're stretching in polar directions in a way that most brands would dare to endeavor — one way that engages with nostalgia-driven fun with pancake, milk and breakfast cereal, gasoline, and croissant scents; and another way that caters more plainly to fragrance's slightly more underserved audience (straight guys who wash their face with soap but are thinking of getting face soap... and now fragrance).

[What we smell like today: Le Labo Violette 30, Snif 2%]

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Jaksot(231)

206: Which designer fragrance brand is making our favorite scents these days?

206: Which designer fragrance brand is making our favorite scents these days?

Well, maybe not these days, but we'll tell you about our faves from the bygone days (2010s) of designer fragrance moments. That, plus we chat about some new department store scents, revisit some newis...

23 Syys 202546min

205: The 2025 Smell Ya Later Awards :)

205: The 2025 Smell Ya Later Awards :)

It happens every year around this time, and somehow we're always surprised even though this is our podcast that we plan and produce entirely ourselves. Please enjoy the 5th annual Smell Ya Later Award...

16 Syys 20251h 2min

204: The Vanilla Skinematic Universe

204: The Vanilla Skinematic Universe

... And other things we've smelled lately, including: Ellis Brooklyn's new Vanilla Salt, Kayali Milky Musk Oud and Chocolate Oud, Orabella Eternal Roots, Phlur Cherry Stem, DS & Durga Cognac Reign, et...

9 Syys 202552min

203: What do angel numbers smell like? 🪽💫

203: What do angel numbers smell like? 🪽💫

If you see 222, 333, 444, 555, and 11 11 everywhere, now you can smell them — or at least the interpretation of them via Lake & Skye's popular fragrances. Brand founder Courtney Somer joins us this ep...

2 Syys 20251h 1min

202: Can people please be normal about pumpkin spice

202: Can people please be normal about pumpkin spice

The Tokkers are at it again, this time selling out a certain indie pumpkin spice-laden perfume in service of... vasodilation? ¯\(ツ)/¯ OK, we guess! This week, we combatively chit-chat about very exp...

26 Elo 202548min

201: Rare Beauty's first perfume looks like that for a reason

201: Rare Beauty's first perfume looks like that for a reason

We're delighted to welcome Joyce Kim, chief product officer for Rare Beauty, on this episode to talk about how Rare's first eau de parfum was created: its unique bottle design created in collaboration...

19 Elo 20251h 4min

200: Mist-flation for the caramel-curious

200: Mist-flation for the caramel-curious

We have MORE body mists in the world this week. We have perfumes for decades. We have opinions on cheeky scent-naming formats. Catch up with us as we (briefly) mention some summer cinematic blockbuste...

12 Elo 202552min

199: Making perfume with the ghost of Eartha Kitt [feat. Harlem Perfume Co]

199: Making perfume with the ghost of Eartha Kitt [feat. Harlem Perfume Co]

We have Teri Johnson of Harlem Candle Co. and Harlem Perfume Co. talking about her historically reverent collection of perfumes inspired by the great artists of the Harlem Renaissance: Billie Holiday,...

5 Elo 20251h 3min

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