047. How To Make Instagram Content Easier Without Overthinking, with Michelle Ong

“I look awkward on camera”

“I don’t sound smart enough”

“This looks terrible”

“I’ll do it later”

Yeah… familiar, right?

Welcome to the content creation sh*t show: where nothing works as it’s supposed to, you’re constantly glued to your phone & end up feeling like full-time content creator / part-time business owner, and overall clown 🤡

You’ve been there. I’ve been there.

Which is why I took a workshop called Spill The Stories back in October, to start to regain some control & confidence over ho I show in the platform that’s been my main lead-generator for the past 6 years.

And you can’t even imagine my face of surprise when in this workshop I bought there’s a screenshot of my “Good mornin’” stories as an example of what good content looks like. Meanwhile I was sitting there thinking I was doing it all wrong??

So in this episode, I’m joined by Michelle from Hello Lemon (aka the queen of turning your not-so-boring everyday life into easy content and the host of said workshop) to talk about just how much we’re overthinking content creation — from how you look, to what you say, to whether your life is even “content-worthy” in the first place.

Spoiler: it is.

SPOTLIGHT MOMENTS

✦ Why your normal life was never “too boring” to share

✦ There’s more to “free value” content than educational content

✦ How to think more like a creator to stop overthinking

✦ Finding the balance between low-lift vs. designed content

——

Mentioned in this episode:

✦ SPILL THE STORIES: Make your Instagram Stories impossible to skip with a simple system and creative ideas.

Follow & Connect with Michelle:

✦ Follow her on Instagram

✦ Check out her Website

Follow & Connect with Eva:

✦ Say hey on Instagram

✦ Check out my Website

✦ Get my Uncaged emails

——

TIMESTAMPS

00:00 Welcome to The Freak Show

02:28 Michelle’s Freak Show Audition

10:41 Why you think your life isn’t content-worthy

21:17 Thinking like a creator (instead of comparing yourself to them)

30:41 Low-lift vs. designed content & the Instagram grid debate

42:39 Navigating the messy middle of a rebrand

57:24 Online vs. offline: where your best ideas actually come from

01:05:24 Michelle’s Final Bow

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