Is Your Brand Costing You Money? (Find out in 4 minutes)
Brandy14 Huhti

Is Your Brand Costing You Money? (Find out in 4 minutes)

Did you know your brand might be costing you money?

Most businesses know something is off with their brand. Growth feels harder than it should. Deals get discounted. The wrong clients show up. But without a way to measure it, the problem stays fuzzy and don't get fixed.

In this episode, Reilly Newman and Scott Saunders introduce the Brand Deficit™ Scorecard: a free, science-backed diagnostic that measures the gap between what your business is worth and what the market is actually willing to pay. Reilly designed this questionnaire in conversational questions across five areas of brand health.

In about 4 minutes, you get a radar chart of where your brand is strong and where it's costing you.

No email gate. No account. No catch. Just clarity.

>> Take the free scorecard:

https://motifbrands.com/brand-deficit-scorecard


Reilly designed this free tool so you can also enter your revenue and margin at the end of the quiz to see exactly which area of your brand health is costing you the most and where your brand's greatest opportunities is.

The Five Areas of Brand Health

  1. Positioning Clarity: Does your market know who you are and can they say it back?
  2. Offer Integrity: Is what you sell coherent, intentional, and working for you?
  3. Value Capture: Are you extracting fair value for what you actually deliver?
  4. Market Gravity: Does your brand pull the right people in or leave them indifferent?
  5. Identity Coherence: Does your external brand reflect who your business has actually become?


Have a brand marketing question?

Reilly & Scott will answer it on the next episode!

⁠⁠⁠⁠>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(130)

Why Your Competitor Is Beating You

Why Your Competitor Is Beating You

You're doing more. You're delivering more. You care more. And somehow your competitor (the one you know isn't working as hard or bringing as much to the table) is getting the business.That's not a wor...

1 Syys 16min

Strategy vs. Positioning: Why You're Doing Them Backwards

Strategy vs. Positioning: Why You're Doing Them Backwards

Frustrated why the market still doesn't see your business the way you want to be seen?The problem isn't the execution. It's the method.In this solo episode of Brandy, Reilly Newman breaks down the rea...

25 Elo 28min

Nazis, Caffeine, Energy Drinks, and Starbucks

Nazis, Caffeine, Energy Drinks, and Starbucks

Starbucks didn't enter the energy drink market. They were already in it. Reilly Newman and Scott Saunders break down the caffeine arms race (Starbucks, McDonald's, Panera, Celsius, Red Bull, Dutch Bro...

18 Elo 20min

What Y2K Is Really Telling Brands About How Consumers Buy

What Y2K Is Really Telling Brands About How Consumers Buy

BMW is putting movie ads on the dashboards of $80,000 cars. Founders are buying keyboards that sound like typewriters. Target is selling Y2K fashion drops. And somehow these things are all the same st...

11 Elo 16min

Why Your Marketing Sounds Like Everyone Else

Why Your Marketing Sounds Like Everyone Else

"Great food. Great drinks. Great times." Sound familiar? It should... because every restaurant, bar, and winery in your area is saying the exact same thing. And when everyone says the same thing, no o...

4 Elo 15min

Why Your Sales Feel Harder Than They Should

Why Your Sales Feel Harder Than They Should

Most businesses put all the pressure on sales. The pitch has to be perfect. The follow-up has to be relentless. The close has to land. But what if the sale was already won (or already lost) long befor...

28 Heinä 19min

How to Turn Your Brand Into Gold: The Alchemy of Rebranding

How to Turn Your Brand Into Gold: The Alchemy of Rebranding

What if the closest thing to the philosopher's stone (the mythical substance that transforms ordinary materials into gold) already exists in business?In this episode of Brandy, Reilly Newman and Scott...

21 Heinä 18min

Try Before They Buy: Why Free Samples Beat Advertising Every Time

Try Before They Buy: Why Free Samples Beat Advertising Every Time

Advertising tells people you're great. A sample proves it.Free samples are one of the oldest conversion tools in business and consistently one of the most underestimated. While brands pour budget into...

15 Heinä 21min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
rss-rahapodi
mimmit-sijoittaa
ostan-asuntoja-podcast
rss-rahamania
vallattomat
sijoituskaverit
lakicast
hyva-paha-johtaminen
inderespodi
rahapuhetta
rss-pinnan-alle
rss-sami-miettinen-neuvottelija
leadcast
rss-karon-grilli
asuntoasiaa-paivakirjat
rss-avaimet-menestykseen
oppimisen-psykologia
rss-esiintymisklinikka