#18 | From Pickles to Plants - Willy Vlasic on Building a Trusted Brand and Cannabis’s Hard Truths
The Hybrid14 Huhti

#18 | From Pickles to Plants - Willy Vlasic on Building a Trusted Brand and Cannabis’s Hard Truths

Shawn Collins of THC Group and Erik Gundersen of ERG Strategies sit down with Willy Vlasic, founder of Vlasic Labs, to talk about building a cannabis brand with a name people already trust.

Willy shares how he came up in cannabis from the ground level, why he chose not to chase the intoxicating hemp boom, and what it takes to build something durable in a fragmented, highly regulated market. The conversation also explores how cannabis compares to traditional consumer brands and where the industry is heading next.

They also discuss Willy’s commitment to criminal justice reform through the Last Prisoner Project, including his advocacy around the case of jailed basketball player Jarred Shaw.


🎧 New episodes drop regularly. Follow @TheHybridPod on Instagram for updates.


🔎 Topics: cannabis industry, hemp vs cannabis, CBD, brand building, consumer trust, cannabis policy, criminal justice reform, Vlasic Labs, The Hybrid podcast


https://www.lastprisonerproject.org/

https://www.forgottenprisoner.org/

https://freedomgrow.org/

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#24 | From Heisman to Highsman with Ricky Williams

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#23 | Regulating Three Cannabis Markets at Once with Minnesota's Eric Taubel

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#22 | The Fight to Stop the Repeal with Massachusetts' Ryan Dominguez

#22 | The Fight to Stop the Repeal with Massachusetts' Ryan Dominguez

Shawn Collins of THC Group and Erik Gundersen of ERG Strategies sit down with Ryan Dominguez of the Massachusetts Cannabis Coalition for a conversation about Question 8, the November ballot measure th...

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#21 | The Future of Cannabis Regulation with California's Christina Dempsey

#21 | The Future of Cannabis Regulation with California's Christina Dempsey

Shawn Collins of THC Group and Erik Gundersen of ERG Strategies sit down with Christina Dempsey of the California Department of Cannabis Control for a conversation about the future of cannabis regulat...

1 Heinä 1h 23min

#20 | Would You Rather Regulate? Cannabis Policy Nightmares

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Shawn Collins of THC Group and Erik Gundersen of ERG Strategies go guest-free for a looser, host-only episode of The Hybrid about the messy middle of cannabis legalization.The conversation starts in V...

7 Kesä 1h 10min

#19 | From Wild West to Working System: Adria Berry on Regulating Oklahoma Cannabis

#19 | From Wild West to Working System: Adria Berry on Regulating Oklahoma Cannabis

Shawn Collins of THC Group and Erik Gundersen of ERG Strategies sit down with Adria Berry, Executive Director of the Oklahoma Medical Marijuana Authority, to talk about regulating one of the most clos...

7 Touko 1h 18min

#17 | Cannabis Receiverships: Why Cannabis Businesses Fail and How Restructuring Works

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Shawn Collins of THC Group and Erik Gundersen of ERG Strategies sit down with Jacques Santucci, founder of Opus Consulting, to unpack a side of the cannabis industry that rarely makes the headlines bu...

20 Maalis 1h 21min

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