Touring Used to Sell Records. Now Records Exist to Sell Touring. What Happens Next?
Making a Scene Presents14 Huhti

Touring Used to Sell Records. Now Records Exist to Sell Touring. What Happens Next?

Making a Scene Presents - Touring Used to Sell Records. Now Records Exist to Sell Touring. What Happens Next?
The old deal is dead

For a long time, the bargain in music was pretty clear. You made records so people would care. Then you hit the road and turned that attention into ticket sales, merch money, and a bigger audience. Before streaming ate the center out of recorded music, albums were not just art. They were products with real cash value. Touring was promotion, and the record was the thing being promoted.

Now that whole machine has flipped. In 2025, U.S. recorded music revenue hit a record $11.5 billion, with streaming making up 82% of the market, while global recorded music revenue reached $31.7 billion. On paper, that sounds like a healthy business. But those big numbers do not mean the average artist is healthy. They mostly mean the pipes are full. The question is who controls the pipes, who gets the margin, and who is left paying for the van, the hotel, the crew, the ads, and the gas.

http://www.makingascene.org

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(600)

Interview with Stacy Mitchhart

Interview with Stacy Mitchhart

Making a Scene Presents an Interview with Stacy Mitchhart Stacy Mitchhart’s musical journey began in Cincinnati, Ohio, in a house where jazz guitar masters like Wes Montgomery and Johnny Smith were al...

1 Kesä 1h 12min

Gerry Casey Interviews Grainne Duffy

Gerry Casey Interviews Grainne Duffy

Making a Scene Presents Gerry Casey's Interview with Grainne Duffy Gráinne Duffy is an Irish singer, guitarist, and songwriter from Castleblayney, County Monaghan, who has built an international reput...

31 Touko 32min

Interview with Sawtooth Witch

Interview with Sawtooth Witch

Making a Scene Presents an Interview with Sawtooth Witch Sawtooth Witch was born out of restlessness and the open road. After years of crisscrossing the country with a string of bands, multi-instrumen...

30 Touko 1h 6min

Bus Routing 101: How to Mix Like a Pro Without Overcomplicating It

Bus Routing 101: How to Mix Like a Pro Without Overcomplicating It

Making a Scene Presents - Bus Routing 101: How to Mix Like a Pro Without Overcomplicating It The Mix Is Not Just Sound. It Is Traffic Control. Most independent artists start mixing with one simple go...

29 Touko 9min

TikTok Is Still Music Discovery, But the Money Is Moving Behind Closed Doors

TikTok Is Still Music Discovery, But the Money Is Moving Behind Closed Doors

Making a Scene Presents - TikTok Is Still Music Discovery, But the Money Is Moving Behind Closed Doors TikTok Is Not Your Fanbase. It Is a Discovery Tollbooth. For the last few years, the music indus...

29 Touko 20min

Building a Self-Sustaining Marketing Machine: The AI System That Runs Your Career

Building a Self-Sustaining Marketing Machine: The AI System That Runs Your Career

Making a Scene Presents - Building a Self-Sustaining Marketing Machine: The AI System That Runs Your Career The Artist Should Not Be the Entire Marketing Department There is a dirty little secret in ...

28 Touko 24min

Interview with Robin Batteau

Interview with Robin Batteau

Making a Scene Presents an Interview with Robin Batteau Robin Batteau is a Grammy-winning, Emmy-winning, Clio-winning, Oscar-nominated singer-songwriter, soloist, and producer whose career blends fear...

24 Touko 1h 37min

The Rise of Micro-Fanbases and Why 1,000 True Fans Is What Really Matters

The Rise of Micro-Fanbases and Why 1,000 True Fans Is What Really Matters

Making a Scene Presents - The Rise of Micro-Fanbases and Why 1,000 True Fans Is What Really Matters The Old Music Business Wanted Everybody. The New Music Business Needs Somebody. For decades, the mu...

24 Touko 21min

Suosittua kategoriassa Viihde

anni-jaajo
tuplakaak
grekovit
hei-baby-3
seitseman
hupiklubi
terveisia-perheesta
antin-palautepalvelu
dear-shirly
trippileiri
bella-table
the-harlin-show
antin-elokuvakerho
verhon-takaa
nonsensepodi
everypodi
get-jassud
dear-shirly-ja-arttu
ootsa-kuullut-tasta-2
tahtitehdas