EP 76: How to produce 5x more email and SMS content with AI

Creative used to be the bottleneck. It doesn't have to be anymore.

In this episode of Send It, Jimmy Kim and Chase Dimond get tactical about how retention marketers can use AI to completely change how they produce email and SMS content.

Not the vague "just use ChatGPT" advice, but the actual workflow, the brief structure, the editing process, and the quality control system that lets you go from a four hour campaign to a 30 minute one without your emails sounding like they were written by a robot. They also get honest about where AI still falls short and what it means for the future of retention marketing.

EP 76: How to produce 5x more email and SMS content with AI

Here's what they cover:

- Why creative velocity is now a competitive advantage in retention marketing

- The old workflow vs the AI workflow and where the time savings actually come from

- The four layers where AI helps most: ideation, copywriting, personalization, and iteration

- How to write a brief that gets AI to produce quality output instead of generic slop

- The five step workflow from brief to send

- The five point quality control checklist every AI draft should pass before it ships

- How to train AI on your brand voice using past emails and screenshots

- What AI still can't do: brand nuance, strategy, and deep customer insight

Thank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/

Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/

______

00:00 Welcome to the show

04:34 The old workflow and why it takes three to four hours per campaign

06:18 How AI compresses the creative timeline

10:13 The four layers where AI actually helps the retention workflow

15:40 The five step workflow: start with a brief, not a blank prompt

19:00 Idea generation and picking the best campaign angles

22:07 Creating test variations from your edited base email

22:44 How to prevent AI content from feeling robotic or generic

25:52 The study, adapt, generate framework for better AI inputs

30:40 What AI still can't do: brand voice nuance, strategy, and customer insight

33:07 The future: mass personalization and content velocity at scale

35:17 Recap of everything covered and final thoughts

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

https://www.linkedin.com/in/yojimmykim/

https://www.instagram.com/yojimmykim/

https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at:

https://x.com/ecomchasedimond

https://www.linkedin.com/in/chasedimond/

https://www.instagram.com/chasehunterdimond/

https://www.tiktok.com/@chasehunterdimond

Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!