Ep 219 | Why You're Not Making More Money in Your Coaching or Service-Based Business (And How to Fix It)

Ep 219 | Why You're Not Making More Money in Your Coaching or Service-Based Business (And How to Fix It)

If you own your own business, there is exactly one way to make money: you have to sell something. And yet, some of the smartest, most passionate, most talented people I know are doing everything but that — and wondering why the revenue isn't reflecting the work they're putting in.

I've been in so many conversations lately, both on the show and off it, with business owners at every stage — people just starting out, people already at six figures, people who have been at this for years — and the same patterns keep showing up. These are not beginner problems. These are business problems. And they are fixable.

What I've come to understand is that making more money is never only a mindset issue and never only a strategy issue. It is always both. The actions you're not taking and the beliefs that are keeping you from taking them are working together to keep you exactly where you are.

I've built my entire business on high-ticket, high-touch, relational work — one-on-one coaching and my group program, The Passionate and Prosperous Academy — and what I see stopping people from growing isn't a lack of talent or a bad offer. It's a handful of specific, nameable things that most people don't even realize they're doing.

In this episode, I'm laying out five of them. I'm not holding back, and I'm not being gentle about it — because I'd rather you hear the truth from me than spend another year spinning in the same loop.

Reasons to tune in:

  1. The mistake that happens before you even create your offer — and why it's quietly capping your income before you've given the market a chance to tell you anything
  2. Why trying to automate your way to more revenue might be the very thing killing your sales
  3. What you're actually doing (and not doing) when you tell yourself you don't want to be pushy or salesy
  4. The business model conversation that most coaches and service providers are not having — and why it matters more than your marketing
  5. The internal shift that has to happen before any of the strategy will work — and what it means to truly see sales as service

If you want to take everything in this episode and put it into action live with me, I'm hosting a free three-day training — How to Sell Coaching Anytime, Anywhere (And Actually Love Doing It!) — April 28–30, 2026. We're going to work through how to talk about what you do, how to lead conversations that convert, and how to use experiential content to move people into your programs in a way that feels genuinely good. Register here: How to Sell Coaching Anytime, Anywhere (And Actually Love Doing It!)

The money you want to make is not out of reach. But something is in the way — and this episode is going to tell you exactly what it is.


🔗 Ways to Work With Stacey & Free Resources

💚 1:1 Coaching & Mastermind

Book your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level.

🌟 Passionate & Prosperous Academy

Join the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery.

📈 Free Resource: High-Converting Event Playbook

Learn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets).

💻 Free Mini-Course: Your Irresistible Signature 1:1 Offer

Five simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to.

🧘 Passionate & Prosperous Manifestation Toolkit ($47)

An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

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Jaksot(228)

Ep 226 | 8 Years, 8 Lessons: What It Actually Takes to Build a Sustainable Coaching Business

Ep 226 | 8 Years, 8 Lessons: What It Actually Takes to Build a Sustainable Coaching Business

Join me for a special episode celebrating 8 years in business! When I realized it was 8 years ago this month that I officially started taking clients as a health and life coach, I thought it would be ...

3 Kesä 1h 14min

Ep 225 | [Coaching Episode] Taking Jennifer Watson from "I'm Just a Life Coach" to Owning Her Brilliance

Ep 225 | [Coaching Episode] Taking Jennifer Watson from "I'm Just a Life Coach" to Owning Her Brilliance

Coaching episodes are some of my absolute favorites to record — because what happens in them is so fun - real time transformation and shifts that can only come from a great coaching session. In this e...

27 Touko 1h 40min

Ep 224 | Why Showing Up Is a Muscle — And How to Build It

Ep 224 | Why Showing Up Is a Muscle — And How to Build It

Showing up is not something that just happens. It's not a personality trait some people have and others don't. It's a muscle — and like any muscle, it has to be trained, worked, and maintained. Not ju...

20 Touko 50min

Ep 223 | Why You're Still Afraid to Be Seen (And What Your Nervous System Has To Do With It) with Anna Holtzman

Ep 223 | Why You're Still Afraid to Be Seen (And What Your Nervous System Has To Do With It) with Anna Holtzman

If you've ever talked yourself out of being visible — pulled back from an opportunity, avoided putting something out there, or kept waiting until you felt more ready — you’re going to love this episod...

13 Touko 1h 20min

Ep 222: Making Stuff Happen: The Difference Between Big Vision + Right Now Actions

Ep 222: Making Stuff Happen: The Difference Between Big Vision + Right Now Actions

There are two completely different kinds of action in a business — and most people are either mixing them up or don't realize there's a difference at all. There are the actions you take to make money ...

6 Touko 48min

Ep 221 | [Coaching Episode] How to Stop Leaving Money on the Table with Paulette Perhach

Ep 221 | [Coaching Episode] How to Stop Leaving Money on the Table with Paulette Perhach

There's a story I hear constantly from service-based business owners: I need more leads. More reach. More people. And sometimes that's true. But more often than not, when I start asking questions, I f...

29 Huhti 1h 37min

Ep 220 | More Clients = More Conversations: The Law of Client Attraction You're Completely Missing

Ep 220 | More Clients = More Conversations: The Law of Client Attraction You're Completely Missing

Most coaches and service-based business owners I talk to say the same thing: I need to figure out client attraction. And I get it — because if you don't have clients, you don't have a business. But he...

22 Huhti 1h 2min

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