EP23 | Eleanor Dorfman - Faster is not always better: How Segment improved retention by adding friction to their onboarding process
CHURN FM21 Elo 2019

EP23 | Eleanor Dorfman - Faster is not always better: How Segment improved retention by adding friction to their onboarding process

Today on Churn.fm we have Eleanor Dorfman, Head of Customer Expansion at Segment. We talked about Eleanor’s unique background and how she transitioned from a career in law to education and finally settled in the tech startup world. Eleanor also gave us insight into how Segment planned their current onboarding process, how adding friction to their onboarding lead to higher retention, and the most surprising thing they found that caused churn. We also discussed why customer retention is a team...

Jaksot(304)

E303 | Customer Success Is Dead. Meet the Growth Department.

E303 | Customer Success Is Dead. Meet the Growth Department.

Today on the show, we have Alex Raymond, founder of AMplify and author of The Growth Department, a book reframing how post-sales teams think about their role inside B2B companies. In this episode, we ...

8 Huhti 35min

E302 | Why 51% of Subscribers Cancel Each Year—and How to Reduce Voluntary Churn

E302 | Why 51% of Subscribers Cancel Each Year—and How to Reduce Voluntary Churn

Today on the show, we have Priya Lakshminarayanan, CPO of Recurly, a subscription management platform empowering brands like Twitch, PupBox, Sprout Social, and Pipedrive to launch, scale, and optimize...

25 Helmi 33min

E301 | Smarter Dunning: How Data and Intent Change Payment Recovery with Charles Rosenblatt of Butter Payments

E301 | Smarter Dunning: How Data and Intent Change Payment Recovery with Charles Rosenblatt of Butter Payments

Today on the show, we have Charles Rosenblatt, CEO of Butter Payments, providing ML AI-driven payment recovery for subscription merchants and recurring payments. Previously, Charles was CSO of Payonee...

4 Helmi 38min

E300 | Building Retention into Your DNA: Matthew Tharp on Churn Signals, ICP & Cold Email

E300 | Building Retention into Your DNA: Matthew Tharp on Churn Signals, ICP & Cold Email

Today on the show, we have Matthew Tharp, CEO of Hunter.io, the all-in-one email outreach platform used by over 4 million people to identify prospects and run cold email campaigns. Previously, Matthew...

23 Tammi 38min

EP299 | How to Build a Brand That Speaks to Robots and Humans with Susan Keplinger | Force of Nature

EP299 | How to Build a Brand That Speaks to Robots and Humans with Susan Keplinger | Force of Nature

Today on the show, we have Susan Keplinger, CEO of Force of Nature, a boutique performance marketing shop behind the growth of brands like Ring, Oofos, and other category leaders. With experience buil...

5 Joulu 202541min

E298 | Why LLM Agents Are Now your VIP Visitors and How to Optimize for Them

E298 | Why LLM Agents Are Now your VIP Visitors and How to Optimize for Them

Today on the show, we have Kevin White, Head of Marketing at Scrunch AI, a platform helping brands stay discoverable in the era of AI-powered search. Kevin brings experience from leading go-to-market ...

14 Marras 202535min

EP297 | How Freemius Aligns Pricing With Growth to Reduce Graduation Churn

EP297 | How Freemius Aligns Pricing With Growth to Reduce Graduation Churn

Today on the show we have Vova Feldman, the Founder and CEO of Freemius. In this episode, Vova shares his experience in launching Freemius from a side project into a platform powering thousands of ind...

5 Marras 202532min

E296 | What thousands of A/B tests reveal about websites that convert and retain with Casey Hill | DoWhatWorks

E296 | What thousands of A/B tests reveal about websites that convert and retain with Casey Hill | DoWhatWorks

Today on the show we have Casey Hill, CMO of DoWhatWorks, a patented growth experiment tracking engine that reveals which website changes actually drive results. Casey brings experience from ActiveCam...

19 Syys 202545min

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