Liz Castells-Heard on Turning Cultural Insight into Business Impact
Rupert sits down with Liz Castells-Heard, CEO and Chief Strategy Officer at Infusion by Castells, joined by Leticia Juárez, Partner and EVP of Strategy and Marketing, and Rodrigo Ribeiro, Chief Creati...
29 Huhti 38min
Sophia Angelis on Leading Global Brands with Clarity and Craft
Rupert sits down with Sophia Angelis, strategic marketing leader and founder of Angelis Consulting, to discuss why simplifying complexity—and making space for meaningful human connection—is at the hea...
27 Huhti 17min
Mikael Greenlief on How Brands Win Beyond the Ad
Rupert sits down with Mikael Greenlief, EVP and Head of Media at R&R Partners, to discuss why modern media is no longer about buying impressions, but building momentum. They explore behavior-led plann...
9 Huhti 30min
Brett Schneider on Why Brands Should Behave Like Fans
Brett Schneider is the VP, Brand Partnerships at JPMorgan Payments. He shares how brands can tap into fandoms, cultural moments, and community-driven storytelling to build trust and drive real busines...
8 Huhti 19min
Chuck Meehan on Creative Leadership in a “Dopamine Economy”
Chuck Meehan is the Chief Creative Officer at Pavone Group. He shares insights from leading award-winning campaigns, including GM’s EV launches with iconic Super Bowl spots, and discusses why brands s...
7 Huhti 25min
Kandace Williamson on Making Luxury Spirits Culturally Relevant
Kandace Williamson is the Senior Culture & Entertainment Lead at Diageo. She dives into the evolving world of spirits marketing, from luxury tequila campaigns to engaging Gen Z audiences, sharing how ...
2 Huhti 19min
Mark Shanley on Reclaiming Fun in Advertising
Mark Shanley, Executive Creative Director at Adam & Eve/TBWA, shares his perspective on creating advertising people actually want to watch. From working on global brands like Nike and Puma to redefini...
1 Huhti 23min
