The Case for Honest PFAS Communication
Risk InSight15 Huhti

The Case for Honest PFAS Communication

"Forever chemicals" have been in headlines for years, but are people actually getting the information they need to protect themselves? In this episode, we sit down with Lyn van Swol, professor in the Department of Communication Arts at UW-Madison, and graduate researcher Rachel Hutchins, co-authors of a newly published study in the journal Risk Analysis. They analyzed the top 98 websites Americans visit when searching for PFAS information in drinking water.

We dig into why government and public health communicators tend to downplay severity and what messaging frames actually motivate people to act. Listen now!

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Jaksot(51)

When Culverts Fail: A Case Study of Infrastructure Resilience in Rural Massachussets

When Culverts Fail: A Case Study of Infrastructure Resilience in Rural Massachussets

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18 Elo 28min

Density, Not DUI | What's Really Driving Spring Break Traffic Crashes

Density, Not DUI | What's Really Driving Spring Break Traffic Crashes

Most people assume the holidays are the deadliest time to drive. The data says otherwise. In this episode of Risk InSight, host Anya Grondalski talks with Professor Michael French, PhD (University of ...

24 Heinä 23min

How We Can Keep Biotech in Check with Dr. Kate Sixt of USDA

How We Can Keep Biotech in Check with Dr. Kate Sixt of USDA

What happens when cutting-edge biotechnology meets artificial intelligence, and who's responsible for governing it? Kate Sixt, Executive Director of the Office of the Chief Scientist at the USDA and ...

24 Kesä 10min

What's in Your Water?

What's in Your Water?

Every time you turn on the tap, you're trusting a complex system to keep you safe — but what happens when that system faces threats we're still learning to understand? In this episode of Let's Talk Ri...

26 Touko 9min

Words that work: talking climate change with the public

Words that work: talking climate change with the public

When we think about communicating risk, we often focus on the evidence: the data, the models, the science. But what if the words we choose to frame that risk are just as important as the risk itself? ...

9 Huhti 12min

Inside the Supply Chain Trust Game

Inside the Supply Chain Trust Game

In this episode, we sit down with Dr. Zachary Collier, assistant professor at Radford University and longtime member of the Society for Risk Analysis, to explore a hidden but increasingly urgent probl...

31 Maalis 9min

With Access Interrupted, How Do We Rebuild?

With Access Interrupted, How Do We Rebuild?

When disaster strikes, how do we rebuild...and do we do it differently? The answer might start with something simpler than we think: listening to the people already living with risk. In this episode,...

4 Maalis 25min

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