Creating Profitable Businesses with “Soul” (w/ Braxton Manley)

Braxton Manley is the founder Braxley Bands (a D2C Apple Watch bands company). The company started as a class project but now has scaled millions of dollars. Braxton shares his story, lessons learned, favorite resources, and much more.

Timestamps:

0:00 Intro

1:22 Origins of Braxley Bands

4:22 First customers and inflection points

07:30 DTC brand learns and restructures using Profit First

11:11 Design frameworks and philosophy

12:13 Scaling brand, facing MOQ challenges, shifted focus

14:18 E-commerce strategy and customer loyalty in marketing

17:50 Ways to drive traffic (and pitching Mark Cuban)

20:22 Riding big waves for product demand

23:30 Ways to reduce expenses and maximize revenue

25:43 Switch to Sendland for email and SMS

28:00 Hiring a fractional CMO, Tegan Gainan

28:52 Outside perspective is invaluable for growth

32:06 Adopting a flexible approach, learning from mistakes

35:49 New business of flavored mastic gum for facial structure

37:41 Soft launching under a beta brand for feedback

41:30 Braxton’s girlfriend and founder connections

43:05 Peace Love Hormones business

45:00 Shiny penny syndrome and multiple businesses

45:45 Businesses with family members

47:00 Communication frameworks to express needs

50:00 Final takeaways

Guest Links:

Braxley Bands https://braxleybands.com/

Braxton Manley X https://twitter.com/Braxtonmanley

Braxton Manley IG https://www.instagram.com/braxtonmanley/

Other Links Mentioned:

Conversion Rate Optimization (CRO) Agency https://oddit.co/

Social Snowball https://socialsnowball.io/

Sendlane for email and SMS https://www.sendlane.com/

Fractional CMO for ecom brands https://tegangainan.com/

Peace Love Hormones https://www.peacelovehormones.com/

Mystic Gum https://mysticgum.com/

My Links:

🧠 3-minute Newsletter: https://making-connections.beehiiv.com/

🎙️ Podcast: https://podcasters.spotify.com/pod/show/mitchellcohen

🐦 Twitter: https://twitter.com/MitchellLandon

📸 IG: https://Instagram.com/mitchelllandon