Why Most People Quit Right Before It Works

Why Most People Quit Right Before It Works

Greatness isn’t luck. It’s built through discipline, obsession, and long-term execution. In this episode of Born to Be Great, Justin and Nick sit down with Michael Brandt, founder of Ketone-IQ, to explore what it takes to build elite performance — in business, athletics, and life. Michael shares lessons from Shark Tank, building military-grade performance products, marathon training, and scaling a billion-dollar brand. This episode explores obsession, focus, energy management, and why real success is earned through consistency when pressure is highest. Key Takeaways 🟦 Obsession fuels greatness when disciplined 🟦 Performance is built daily 🟦 Focus outperforms balance in critical moments 🟦 Long-term vision wins 00:00 Intro 01:24 Michael's Shark Tank Experience 04:10 The Birth of Ketone-IQ 07:33 Military Contracts and Performance 18:28 Understanding Ketones and Their Benefits 19:48 Mindset and Entrepreneurial Advice 22:20 Balancing Priorities: The Key to Success 23:02 The Power of Obsession 28:15 Training for Marathons 33:15 Building a Billion Dollar Business 🔔 Subscribe for weekly episodes of Born to Be Great — real conversations on discipline, leadership, and becoming who you’re capable of being.

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 He Sold 6 Companies. Here's What Most Founders Get Wrong. W/ Mac Lackey

He Sold 6 Companies. Here's What Most Founders Get Wrong. W/ Mac Lackey

Most entrepreneurs spend years building a business but almost no time preparing to sell it. In this episode of Born to Be Great, Justin and Nick sit down with Mac Lackey, a six-time founder who has...

8 Kesä 49min

How to Build a Life You Don’t Need to Escape From with Kevin Dahlstrom

How to Build a Life You Don’t Need to Escape From with Kevin Dahlstrom

What if the life you’re chasing isn’t actually the life you want? In this episode of Born to Be Great, Justin sits down with Kevin Dahlstrom to discuss success, fulfillment, identity, and designing...

1 Kesä 47min

Cut 13 Times. He Still Built a Multi-Million Dollar Brand with John Malecki

Cut 13 Times. He Still Built a Multi-Million Dollar Brand with John Malecki

What happens when the dream you've chased your entire life suddenly ends? In this episode of Born to Be Great, Justin sits down with John Malecki to discuss the journey from getting cut 13 times in...

25 Touko 44min

 Self-Improvement Truth: Enter the Right Room, Build a Champion's Mindset

Self-Improvement Truth: Enter the Right Room, Build a Champion's Mindset

What separates good leaders from elite ones? In this episode of Born to Be Great, Justin and Nick break down leadership lessons from some of the greatest figures in sports, including Tom Brady, Mi...

11 Touko 30min

He Was 5th String… Now He’s a Super Bowl Champion | Ian Book

He Was 5th String… Now He’s a Super Bowl Champion | Ian Book

What does it really mean to stay ready? In this episode of Born to Be Great, Justin and Nick sit down with the winningest quarterback in Notre Dame history and a Super Bowl champion to break down t...

22 Huhti 49min

CEO Reveals How to Build a Business Worth Selling w/ Brendan Keegan

CEO Reveals How to Build a Business Worth Selling w/ Brendan Keegan

What separates average operators from elite leaders? In this episode of Born to Be Great, Justin and Nick sit down with Brendan Keegan — CEO, investor, and multi-exit entrepreneur — to break down w...

13 Huhti 47min

Your Limits Aren't Real: James Lawrence Did 100 Ironmans in 100 Days & This Is What He Found

Your Limits Aren't Real: James Lawrence Did 100 Ironmans in 100 Days & This Is What He Found

What are you actually capable of if you remove your limits? In this episode of Born to Be Great, Justin and Nick sit down with James Lawrence, known as the Iron Cowboy, to explore what it takes to ...

6 Huhti 45min

Why Will Grier Says Winning Has Nothing to Do With Greatness

Why Will Grier Says Winning Has Nothing to Do With Greatness

Talent will get you noticed. Adversity will define you. In this episode of Born to Be Great, Justin and Nick sit down with NFL quarterback Will Grier to explore the reality behind success, setbacks...

1 Huhti 43min

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