Netflix Podcasting Data, YouTube Updates Livestream Ads, & More

Netflix Podcasting Data, YouTube Updates Livestream Ads, & More

This week in the business of podcasting:


  • Tom Webster previews the new Audio Primes 2026 report from Sounds Profitable, showing that audio-first podcast listeners are nearly twice as likely as video-first viewers to reject AI-generated voices in their favorite shows. The split suggests a widening gap in how synthetic audio is received across listening modes.
  • Samba TV VP of Measurement Science Alyson Sprague debuts the company's first Netflix Podcast Ranker, drawn from smart-TV viewing data across tens of millions of U.S. households. The Breakfast Club led Q1 2026 with 44% of Samba-tracked views, followed by Bridgerton: The Official Podcast at 16%.
  • YouTube rolls out two livestream ad changes designed to protect creator-audience moments: ads will pause for viewers who send paid items like Super Chats, and automated ads will be held back when Live Chat engagement peaks. The update has clear implications for live podcast productions that rely on real-time chat.
  • Steve Raizes argues the current wave of podcast M&A — OpenAI acquiring TBPN, The Chernin Group backing Goalhanger and Audiochuck, Fox Entertainment buying Red Seat Ventures — is being driven by audience density and convertibility rather than raw reach, a shift from the Spotify-Gimlet and SiriusXM-Stitcher era.


To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(1047)

The YouTube Definition of a View, Podcast Study 2026 Announced, & More

The YouTube Definition of a View, Podcast Study 2026 Announced, & More

Today in the business of podcasting:Spotify says a bug, not a policy, made a podcast ad appear unskippable, telling Podnews the 15-second skip was hidden in the viral example and has since been fixed ...

18 Elo 6min

Spotify's "Unskippable" Ads, Video in Podcasting's Top 50, & More

Spotify's "Unskippable" Ads, Video in Podcasting's Top 50, & More

Today in the business of podcasting:Register for Ask a Marketer: How Advertisers Read the ResearchSpotify has begun selling unskippable podcast ads that Premium listeners cannot jump past, even with t...

17 Elo 7min

First Podcast Movement NYC Speakers, Nielsen to Acquire DoubleVerify, & More

First Podcast Movement NYC Speakers, Nielsen to Acquire DoubleVerify, & More

This week in the business of podcasting:Tom Webster walks through Podcast Movement's five-day takeover of Terminal 5 in New York City, from the inaugural Sounds Profitable Business Summit to a creator...

14 Elo 10min

Podcast Movement unveils its NYC lineup, Alex Cooper's Unwell raises at $500M, & More

Podcast Movement unveils its NYC lineup, Alex Cooper's Unwell raises at $500M, & More

Today in the business of podcasting:Tom Webster details Sounds Profitable's five-day takeover of New York City's Terminal 5 in September, spanning the partner-only Business Summit, the IAB Podcast Upf...

13 Elo 4min

Spotify's AI Disclosure, Acast Acquires Backyard Ventures, & More

Spotify's AI Disclosure, Acast Acquires Backyard Ventures, & More

Today in the business of podcasting:Acast acquires Backyard Ventures for $20 million, adding more than 200 premium creators across podcasts, YouTube, newsletters, and social to accelerate omnichannel ...

12 Elo 7min

Five Days at Terminal 5

Five Days at Terminal 5

Register for Podcast Movement 2026In this week's Sounds Profitable newsletter, Tom Webster breaks down the company's most ambitious week yet: five days taking over Terminal 5 in New York this Septembe...

12 Elo 10min

Magellan AI Quarterly Podcast Ad Benchmarks, YouTube To Increase Partner Program Requirements, & More

Magellan AI Quarterly Podcast Ad Benchmarks, YouTube To Increase Partner Program Requirements, & More

Today in the business of podcasting:With the Premier League banning front-of-shirt gambling sponsorships from the 2026/27 season, Sport Social's Ryan Barker argues official team and fan podcasts are t...

11 Elo 7min

A Marketer's Take on Reading Research, Nielsen Acquires DoubleVerify for $2.15B & More

A Marketer's Take on Reading Research, Nielsen Acquires DoubleVerify for $2.15B & More

Today in the business of podcasting:Sounds Profitable's Ask a Marketer webinar on August 18 brings Right Side Up's Krystina Rubino and Quo's Tori Murray together with Tom Webster to break down The Pod...

10 Elo 7min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
hyva-paha-johtaminen
ostan-asuntoja-podcast
rss-porssipuhetta
sijoituspodi
pomojen-suusta
rss-sami-miettinen-neuvottelija
rss-inderes
rss-karon-grilli
rss-ammattipodcast
rss-laakispodi
rss-hilden-kaira
rss-startup-ministerio
yrittaja
salkunrakentaja-podi
rss-vaikuttavan-opettajan-vierella
rss-bisnesta-bebeja