Ulrich Gilot: Media Effectiveness in 2023

🎙 Podcast with Michael Pedersen and Ulrich Gilot, Head of Media at Betsson The media landscape is constantly evolving. What are the opportunities for 2023 and how do you take advantage of them? As we are soon to enter a world without 3rd party cookies, what is the current state of the industry and what is the next best alternative? Lastly, we touch on ChatGPT and how this will affect the marketing discipline within iGaming Timestamps: 00:00 - Sponsorship segment 00:24 - Introduction 01:00 - Ulrich Gilot's background and history 13:50 - Definition of marketing and use of the 4 Ps 19:40 - Definition of media and its use cases in iGaming 26:00 - Can SMO and marketing professionals be as productive as they were two years ago? 37:20 - The impact of the loss of third-party cookies 55:10 - Rich media and how to effectively utilize it 01:07:30 - Do iGaming companies utilize Chat GPT and other AI tools? ABOUT ULRICH GILOT: Ulrich Gilot joined Betsson Group as Head of Media in 2020 with the goal to fulfil the group’s ambition to drive media performance across key markets. His debut on the media agency and creative agency side in New York forged his interest in user experience. Ever since, he has worked across multiple markets leading media strategies in various industries for brands such as Nestle, Disney, CapitalOne, IBM, Pfizer and the Belgian National Lottery. Ulrich’s knack is to build tailor-made media solutions that respond to both single markets and global business ambitions in close partnerships with media agencies while focusing on data and marketing technology. _____ This episode of the iGaming NEXT Podcast is hosted by Michael Pedersen, CCO at Livespins and is brought to you by: Pragmatic Solutions – Leading iGaming platform technology.