Ep. 104: From Rock Bottom to Revolution: the journey to creating Shadow Alchemy Certification

What does it take to turn a hot mess life into a coaching empire? In this episode of Shadow Work, WTF?, Caitlin teams up with her powerhouse support coach, Lurinda Vollmer, to pull back the curtain on how the Shadow Alchemy Certification came to life. This isn't just a story about starting a certification—it's a raw, unfiltered journey through rebellion, rock bottoms, breakthroughs, and building a revolution in the coaching world.

Caitlin flips the script and takes the hot seat as Lurinda dives deep into the pivotal moments that shaped her path. From teenage chaos and toxic relationships to the exact moment shadow work changed everything, Caitlin shares the highs, lows, and everything in between. You’ll hear the untold story of how Shadow Alchemy was born—not as another cookie-cutter certification, but as a movement designed to change how coaching is done.

If you’ve ever felt stuck, questioned your path, or wondered how to bring real transformation to your clients, this episode is for you. It’s inspiring, relatable, and packed with insights into the messy magic of turning pain into purpose.

Here’s what you’ll be learning:

Discover Caitlin’s wild ride from rebellious teen to leader of a coaching revolution.

Hear the personal struggles that inspired the creation of Shadow Alchemy Certification.

Learn why most coaching certifications miss the mark—and how SAC is changing the game.

Find out what makes shadow work so powerful (and why it’s been misunderstood in the coaching world).

Get a behind-the-scenes look at the values and vision that make SAC a must for any coach ready to go deeper.

Key Points and Timestamps:

00:00:00 - Welcome to the new series Caitlin introduces Lurinda and shares why this new conversational format is here to take things deeper than ever.

00:03:00 - Lurinda’s transformation through shadow work From chaos to clarity, Lurinda reveals how shadow work changed her life and why she’s passionate about helping other coaches.

00:08:00 - Caitlin’s rock-bottom moment The raw truth about Caitlin’s early years—drugs, toxic relationships, and the wake-up call that started her personal development journey.

00:15:00 - Why mindset wasn’t enough Caitlin talks about how she hit a wall with mindset tools and realized something deeper was missing.

00:25:00 - Shadow work enters the chat How an emotional embodiment course and humbling moments cracked Caitlin open to the transformative power of shadow work.

00:35:00 - From ideas to impact: the birth of SAC The step-by-step journey of creating Shadow Alchemy Certification, from messy beginnings to a world-class program.

00:50:00 - SAC’s values: safety, depth, and no cookie-cutter coaching Caitlin explains why SAC isn’t just about tools—it’s about creating safe, life-changing spaces for clients.

01:05:00 - The why behind SAC How SAC is leading a revolution in the coaching industry by minimizing harm and delivering true transformation.

01:10:00 - What’s next for SAC Learn about the new advanced certification and how SAC is continuing to evolve to support coaches at every level.

Ready to Dive In? Visit Shadow Alchemy Coaching to learn more about the certification, book a call, or apply for the next round. Want to stay in the loop or have a question for Caitlin and Lurinda? Slide into their DMs on Instagram: @shadowalchemycoachingacademy

If you’re done with surface-level coaching and ready to go deep, this is your sign. SAC is for coaches who want to master their craft, change lives, and create safer, more transformative spaces. Don’t wait: doors open soon, and spaces are limited. Let’s revolutionise the coaching world together.