23. Who killed the design process?

Timestamps:00:21 - The origins of the clickbait claim and the podcast’s real message02:06 - Why the episode felt like a sales pitch and the critique of AI hype03:15 - How design is an evolving process not a fixed formula05:04 - The misconception of the design process as a rigid manual06:11 - The significance of the double diamond framework in modern design07:07 - How tools like Figma continue to support traditional and innovative workflows08:27 - AI's limitations in decision-making and human judgment09:28 - The context of AI adoption across different industries and company sizes10:06 - Bubble thinking: Silicon Valley bias vs enterprise realities12:45 - Critical thinking, design crits, and maintaining human oversight14:35 - How AI might flip the standard design sequence16:07 - The evolution of prototyping: Cheaper, faster, but still human-driven18:09 - The opportunity for design to play a strategic, coaching role19:28 - Creating overwhelming options and data-driven decision paralysis20:42 - The ethics of AI, automation, and moral considerations22:23 - The AI-driven vending machine as a metaphor for automation23:48 - The limitations of current design tools like Figma28:15 - The battle between tactile creativity and AI-supported design31:54 - Growing skepticism of "loyalty" to tools, not processes33:00 - The role of stories, hype, and storytelling in design narratives35:00 - Why “long live the design process” remains relevant36:34 - Wrap-up: The value of structured processes and critical human involvement