S2.5 Erica Hornthal | The Relationship Between Advocacy Work and Marketing

S2.5 Erica Hornthal | The Relationship Between Advocacy Work and Marketing

FEATURED GUESTS: Erica Hornthal is a licensed clinical professional counselor, board-certified dance/movement therapist, and the CEO and founder of Chicago Dance Therapy. Since graduating with her MA in Dance/Movement Therapy and Counseling from Columbia College Chicago, Erica has worked with thousands of patients aged 3-107. Known as “The Therapist Who Moves You,” Hornthal is changing the way people see movement with regard to mental health.

LISTEN & LEARN:

  • Why raising awareness for the body in psychotherapy is important.
  • How Erica transformed frustration about the lack of awareness of the field into a passionate advocacy platform.
  • The importance of reinvesting in your marketing strategies as a business owner.
  • Tips on how to pitch yourself to various media outlets.
  • The importance of nailing down your elevator pitch so that it is clear and passionate.
  • It's possible to let go of specific outcomes or measurables when we have a purpose driven strategy.

RESOURCES MENTIONED ON THE SHOW:
Erica's website www.ericahornthal.com
Erica's Body Awareness Mental Health Journal Free Download https://payhip.com/b/YgTl
Body Aware
with Bonus of 2 free audiobooks through Audiobooks.com
Body Aware paperback

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S4.6 | Amanda Kranich | Supporting Students Mental Health

S4.6 | Amanda Kranich | Supporting Students Mental Health

In this episode of the podcast, Reina interviews Amanda Kranich, MS, a Registered Mental Health Counseling Intern and former educator with 13 years in the classroom, specializes in helping individuals...

23 Elo 47min

S4.5 | Dr. Frank Gorritz & Skyler Moore | Safe Space, Strong Futures: Creating Affirming Spaces for Queer Youth

S4.5 | Dr. Frank Gorritz & Skyler Moore | Safe Space, Strong Futures: Creating Affirming Spaces for Queer Youth

In this episode of the podcast, Reina interviews Dr. Frank Gorritz is a Licensed Mental Health Counselor, counselor educator, and nationally recognized advocate with nearly a decade of clinical experi...

21 Heinä 51min

VFTS 2026-2 | Lucy Barbera | Trauma-Informed Creative Arts Therapy 

VFTS 2026-2 | Lucy Barbera | Trauma-Informed Creative Arts Therapy 

FEATURED GUESTS:  Dr. Lucy Barbera, LCAT is a New York State Licensed Creative Arts Therapist, Art Teacher, and School District Administrator, whose work spans the medical, psychiatric, and educationa...

25 Maalis 51min

VFTS 2026-1 | Sally Brucker | Discovering Goddess Archetypes: Professional Retreat in Riviera Maya, Mexico

VFTS 2026-1 | Sally Brucker | Discovering Goddess Archetypes: Professional Retreat in Riviera Maya, Mexico

FEATURED GUESTS:  Sally Brucker, LCSW-C, ATR-BC, CAGS is a visual artist, art therapist, social worker, and certified life-cycle celebrant. Her work as an art therapist spans over 40 years. She was di...

27 Tammi 52min

S4.4 | Dr. Stephan Meyer zum Alten Borgloh & Stefan Oliva| Frameshare: A Digital Art Telehealth Tool

S4.4 | Dr. Stephan Meyer zum Alten Borgloh & Stefan Oliva| Frameshare: A Digital Art Telehealth Tool

FEATURED GUESTS: Stefan OlivaStefan is the co-founder of FrameShare, a digital art therapy platform designed to expand access to creative mental health care. With a background in mission-driven tech e...

24 Syys 20251h 2min

S4.3 | Reina Lombardi | Ethics in Private Practice

S4.3 | Reina Lombardi | Ethics in Private Practice

FEATURED GUESTS: Reina Lombardi, ATR-BC, ATCS, LMHC-QS is a Registered Board Certified Art Therapist, Art Therapy Certified Supervisor, and Licensed Mental Health Counselor Qualified Supervisor. She o...

28 Touko 20251h 3min

VFTS 2025-2 | Mimi Savage | Personal Public Service Announcement (TM): an arts based approach for research

VFTS 2025-2 | Mimi Savage | Personal Public Service Announcement (TM): an arts based approach for research

FEATURED GUESTS: Dr. Mimi Savage is an associate professor and core faculty member in the Master's of Counseling Psychology with Expressive Arts program at CIIS in SF. She has an extensive background ...

21 Huhti 202557min

S4.2 | Christine Brooks, Mimi Savage, Shoshana Simons | Building Community through Expressive Arts Coaching

S4.2 | Christine Brooks, Mimi Savage, Shoshana Simons | Building Community through Expressive Arts Coaching

FEATURED GUESTS: Christine Brooks, PhD is a Professor and the Chair of the Expressive Arts Coaching and Community Building program at California Institute of Integral Studies. Her research interests i...

21 Huhti 202553min

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