Napkin Optimization: Or why customers are no longer the point.

Napkin Optimization: Or why customers are no longer the point.

You ever get a meal from McDonald’s and realize the corporation has decided, that two napkins is enough for a burger that looks like it lost a fight in a grease trap? That’s where we’re starting today: with two napkins, one messy sandwich, and the weird little sermon hidden inside modern convenience.

Because this is not just about being cheap. It’s about optimization, training people to expect less, need less, and quietly adapt themselves downward to whatever the system has decided is efficient. In other words, lunch is no longer lunch. Lunch is now a behavioral workshop run by capital, and apparently the syllabus is greasy.


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