335. Justin Mares, Co-Founder & CEO of Truemed

Today, I'm joined by Justin Mares, co-founder and CEO of Truemed.

Truemed is scaling payment infrastructure to enable HSA/FSA spending on lifestyle-first health interventions like gym memberships, supplements, and sleep aids.

In this episode, we discuss building payment rails for preventative health.

We also cover:

Prevention economics
Securing funding from a16z
Education, partnerships, and employer integrations

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Truemed's Website: www.truemed.com

Newsletter: justinmares.substack.com

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:18) Kettle & Fire background

(02:19) Letters of medical necessity

(03:42) Payment integration

(05:33) Survey and approval process

(06:32) Loophole criticism

(08:45) Prevention economics

(10:37) Broken default assumptions

(11:34) Merchant excitement

(13:21) Mission-driven founders

(14:09) Scaling challenges

(15:34) Education strategy

(17:07) Partnership approach

(18:12) Employer integration

(19:34) Tracking outcomes

(21:26) Infrastructure layer

(22:12) Evidence-based future

(23:06) Merchant metrics

(24:26) Competitive differentiation

(27:56) Insurance expansion

(29:10) Data gap

(30:05) a16z funding

(31:41) Near-term experiments

(32:27) Conclusion

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(535)

Wellness Shapes Culture, Equinox Bets on Growth, Adidas Challenges Nike

November 4, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: McKinsey finds the US wellness market is worth $700B, with two-thirds of consumers prioritiz...

4 Marras 2min

Gen Z Drives Running Boom, Golf and Tennis Gain Young Players, 24 Hour Fitness Bets on Recovery

November 3, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: 24 Hour Fitness founder Mark Mastrov invests $10M in Founders Club, a 45,000-square-foot Las...

3 Marras 3min

363. Dustin Freckleton, Founder & CEO of Happy Health

Today, I'm joined by Dustin Freckleton, founder & CEO of Happy Health. A dark horse in the wearables race, Happy Health's FDA-cleared smart ring is designed to catch issues early and connect users w...

2 Marras 41min

FitLab Files for Bankruptcy, WHOOP Adds LeBron, Ozlo Raises $22M

October 30, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: FitLab files Chapter 11 with $100M to $500M in liabilities, a cautionary tale for fitness ro...

30 Loka 2min

HYROX Eyes Olympics, Intake Raises $62M, Wellness Hits a Wall

October 29, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: HYROX partners with World Triathlon to govern hybrid racing globally, opening a pathway towa...

29 Loka 3min

Sweetgreen Raises Manager Pay, Lululemon Agrees to Chemical Testing, Vaca Bets on Beef Tallow

October 28, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Sweetgreen raises top restaurant manager pay to as much as $200,000 in 2027 as it works to r...

28 Loka 2min

Women Rebrand Gym Culture, AI Predicts Cancer Survival, Microplastics Trigger Chemical Reactions

October 27, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Mass General Brigham researchers build an AI model that estimates cancer patient mortality r...

27 Loka 2min

362. Paul Coletta, Co-Founder & CEO of Vero Bioscience

Today, I'm joined by Paul Coletta, co-founder & CEO of Vero Bioscience. A predictive health company, Vero uses proteomic blood tests and proprietary AI to measure and improve organ-level aging. In...

26 Loka 38min