Half Your Ads Don't Work, So Here's How to Know Which Half Will | Spotlight Series

Half Your Ads Don't Work, So Here's How to Know Which Half Will | Spotlight Series

In this Retail Technology Spotlight episode, Armen Mkrtchyan, CEO and co-founder of Extuitive, joins Omni Talk to tackle one of the oldest problems in advertising and to show how AI is finally cracking it. John Wanamaker famously said, "Half of my ads don't work. I just don't know which half." Nearly 200 years later, that problem hasn't gone away. It's actually gotten worse. Armen breaks down how Extuitive's AD Intelligence Engine uses a fusion of real consumer panel data (150,000 people, complete with purchase receipts) and brand-specific platform history to predict which ads will perform before you spend a single dollar launching them. If you're a retailer or brand marketer trying to make your ad spend work harder in a world drowning in AI-generated content, this episode is for you. 🔑 Topics covered: Why AI-generated personas push everyone toward the mean, and why that's a problem How Extuitive's fusion model combines real consumer data with brand-specific ad history The pre-validation approach: submit 200 ads, launch only the 65 that will actually work How to optimize for awareness vs. conversion depending on your campaign goals What you need (6 months of ad history, ~250 ads) to get started 🎧 Don't forget to like, comment, and subscribe for more retail tech insights! #retailtech #digitaladvertising #retailmarketing #adspend #predictiveanalytics #omnitalk #retailai #contentmarketing #ROAS #retailpodcast #brandmarketing #Extuitive #metatiktokads #retailtechnology Music by hooksounds.com *Sponsored Content*

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(500)

Retail’s Mid-Year Report Card With Ethan Chernofsky of Placer.ai | Ask An Expert

Retail’s Mid-Year Report Card With Ethan Chernofsky of Placer.ai | Ask An Expert

• It is that time of the year again! The time where Omni Talk and Placer.ai get together for their annual tradition of handing out mid-year grades across retail. Placer.ai's Chief Marketing Officer, ...

2 Heinä 42min

Radios Are Dead and Here Is What Comes Next for Retail Store Ops

Radios Are Dead and Here Is What Comes Next for Retail Store Ops

In this Retail Technology Spotlight series, Chris Walton sits down with Soroosh Seyhoon, Chief Revenue Officer at Zello, to explore how capturing and analyzing frontline voice data is transforming the...

29 Kesä 33min

Ahold Delhaize Looks to Amazon for Its Next CEO | Fast Five Shorts

Ahold Delhaize Looks to Amazon for Its Next CEO | Fast Five Shorts

This Omni Talk Retail Fast Five segment examines Ahold Delhaize's decision to appoint former Amazon Fresh executive Claire Peters as CEO of Ahold Delhaize USA and what the hire could mean for one of t...

26 Kesä 5min

Bed Bath & Beyond Wants Your OLD Coupons Back | Fast Five Shorts

Bed Bath & Beyond Wants Your OLD Coupons Back | Fast Five Shorts

This Omni Talk Retail Fast Five segment covers Bed Bath & Beyond's Legendary Coupon Hunt, a 21-day nationwide sweepstakes inviting customers to dig out their old iconic blue 20% off coupons for a chan...

26 Kesä 3min

Kroger's E-Commerce Finally Turns a Profit | Fast Five Shorts

Kroger's E-Commerce Finally Turns a Profit | Fast Five Shorts

This Omni Talk Retail Fast Five segment tackles Kroger's Q1 fiscal 2026 earnings, where the grocery giant posted $46.1 billion in total sales and announced that its e-commerce business turned a profit...

26 Kesä 5min

E-Grocery Just Surged 28% And Regional Grocers Should Look to Sweden | Fast Five Shorts

E-Grocery Just Surged 28% And Regional Grocers Should Look to Sweden | Fast Five Shorts

This Omni Talk Retail Fast Five segment breaks down the explosive June 2025 e-grocery data from Brick Meets Click and Mercatus, which showed a 28% year-over-year surge to $9.8 billion, with delivery, ...

26 Kesä 9min

Target's "Cheap Chic" Is Back With Isaac Mizrahi? | Fast Five Shorts

Target's "Cheap Chic" Is Back With Isaac Mizrahi? | Fast Five Shorts

This Omni Talk Retail Fast Five segment reacts to Target's decision to name fashion icon Isaac Mizrahi as its first-ever Creative Director at Large, a brand new role in which Mizrahi will advise on pr...

26 Kesä 5min

Lightning Round: Prime Day Shopping, Fast Food Takes, & Old Hickory | Fast Five Shorts

Lightning Round: Prime Day Shopping, Fast Food Takes, & Old Hickory | Fast Five Shorts

This Omni Talk Retail Fast Five lightning round covers a little bit of everything, from the passing of legendary Fed chairman Alan Greenspan at age 100 and the question of who deserves the title of fa...

26 Kesä 5min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-oivalluksia-rahasta-elamasta
ostan-asuntoja-podcast
rss-rahapodi
asuntoasiaa-paivakirjat
inderespodi
rss-rahamania
rahapuhetta
oppimisen-psykologia
pomojen-suusta
vapauta-supervoimasi-podcast
lakicast
rss-laakispodi
rss-karon-grilli
rss-viisas-raha-podi
rss-viestinnan-palvelumuotoilu
rss-kohti-unelmia
rss-raharadio