Paring Down: Realistic minimalism, decluttering, & intentional living21 Huhti

147: How I Got 700,000 Followers, a Life-Changing Book Deal, & 1 Million Podcast Plays in 2 Years

Ask and you shall receive! Today I'm departing slightly today from usual decluttering content and instead giving you the full lowdown of how to grow on Instagram, how to make a successful podcast, and how to get a book deal. (At least what worked for me!) I cover: • Best general advice for each topic (social media, book, & podcast) • Specific programs & templates I use • Free resources and experts I've used or followed • My personal story of why and how I got started I hope this not only helps you if you've ever wanted to do anything similar, but offers plenty of lessons on intentional living like: • starting messy • pouring into relationships • consistently doing what matters PARING DOWN (SHANNON LEYKO): GRAB MY BOOK, Don't Save the Good Stuff, ⁠⁠⁠HERE⁠⁠⁠! Coming April 2027. Join ⁠⁠⁠the special book email list⁠⁠⁠ for behind-the-scenes and opportunities to help get the word out! Sign up for my newsletter! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The L.E.S.S. Express⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.shannonleyko.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@shannonleyko⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@shannon_leyko⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@shannonleyko⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facebook.com/shannonleyko.paringdown⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Substack: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Blog & Additional Support (free trial!)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ MENTIONED THIS EPISODE Ep 2: My Decluttering Story Best Social Media Marketing Expert: @shannonmckinstrie & Good Content Podcast Best SEO Podcast: Duo on Air (Duo Collective) Book Proposal Template: Michael Hyatt Book Proposal Template Friends I love: Elisabeth Beam: @balancingbeams (decluttering for busy moms)Erin Port: @simplepurposefulliving (tiny tweaks to simplify life) Elena Willits: Encourage Moment Podcast (formerly Kind Organizing) Riverside - podcast recording platform Canva - designing graphics (like YouTube thumbnail) Manychat - autosend DMs when someone comments a trigger word Blue Yeti Mic - popular podcast mic Spotify for Creators - podcast hosting platform Megaphone - podcast hosting platform ⁠⁠⁠⁠⁠⁠PARING DOWN RESOURCES⁠⁠⁠⁠⁠⁠ (free checklist, hacks, worksheet, & more!) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ SPONSORS: Go to ⁠⁠⁠⁠BornShoes.com ⁠⁠⁠⁠today for a 15% discount plus free ground shipping on all full-price shoes when you use my promo code, PARING Get 10% off your first order of OSEA skincare - sitewide - with code PARING at OSEAMalibu.com 20% OFF any AquaTru water purifier when you go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AquaTru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and use promo code PARING 10 Free Meals from Hello Fresh + Free Nutribullet® Ultra Plus+ 2-in-1 Compact Kitchen System (a $189.99 value) on your 3rd box:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.hellofresh.com/paring10fm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Only $2.99 per meal from Every Plate + 10% off for a month: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.everyplate.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - CODE: paring299 Ethical, luxury women's clothing at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Quince.com/paring⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for 365-day returns, plus free shipping on your order! Find furniture, decor, and essentials that fit your unique style and budget. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.wayfair.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ $300 off Air Doctor Pro air purifier:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://airdoctorpro.com/ -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Use code PARING High-quality, eco-friendly activewear at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fabletics.com/PARING⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & use code PARING at checkout- sign up as a VIP and get 80% off everything. 50% off MeUndies at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.meundies.com/paring⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - code PARING Learn more about your ad choices. Visit megaphone.fm/adchoices

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Jaksot(237)

232: How Academic Pressure Hurts Kids’ Mental Health (And What Parents Can Do) with Dr. Stuart Slavin

As parents, we want our kids to succeed, but when does the pressure to achieve start taking a toll on their mental health? I sat down with Dr. Stuart Slavin, pediatrician, researcher, and author of ...

4 Marras 1h 1min

231: Letting Minimalism Evolve with Your Life with Desirae Endres

Living a decluttered life doesn't look the same during different seasons of our lives, and that's perfectly normal. Today, Desirae Endres from the Minimal-ish podcast joins me on the show to talk abou...

3 Marras 1h

230: Decluttering Tips that Stick, My Toddler Got Stuck in a Vending Machine, & Halloween Costumes

Here's what you'll find in this week's mini episode, a.k.a. Chai Chat! I answer: 1. Really craving so much less of EVERYTHING now—empty nest recently. What are some tips to just get it out? 2. ...

29 Loka 19min

229: Adult Sibling Relationships: How We Became Close Despite Our Differences (feat. my brother, Jim Oliver)

Today my older brother Jim and I get brutally honest about what it really takes to stay close as adult siblings—especially as siblings who used to fight nonstop. We look back on the tension of our te...

28 Loka 59min

228: Save Money & Declutter Your House Using Healthy Money Mindsets with Crystal Paine

The Money Saving Mom herself, Crystal Paine, joins us to share how to build a healthier relationship with money, whether you're an overspender or an underspender (like me). Crystal dove straight to t...

27 Loka 1h

227: How to Store Backstock, How I Grew My Platform, & Flight Anxiety

Here's what you'll find in this week's mini episode, a.k.a. Chai Chat! I answer: 1. What are some tips for storing “extras”? It’s a struggle to have a home for everything but then almost need a...

22 Loka 17min

226: How to Raise Emotionally Mature Children with Dr. Lindsay Gibson

What does emotional maturity really look like, and how can we help our kids develop it? For this Good Stuff episode in our series all about strengthening family ties, I sat down with New York Times be...

21 Loka 58min

225: How to Stop Procrastinating with Dana K White

Another New York Times bestselling author is in the house!! Dana K. White is one of the biggest names in decluttering, and her brand new book, Procrastinators Get Stuff Done, is the ultimate guide fo...

20 Loka 57min