Ep 73: Building SheerLuxe: The build, growth and £40M sell

In this episode of Ladies Who Launch, we sit down with Georgie Coleridge Cole, Founder & CEO of SheerLuxe, the e-commerce and lifestyle powerhouse that redefined how women discover fashion, beauty, and culture online.

Georgie opens up about the formative experiences that shaped her entrepreneurial mindset, how she stumbled into the world of e-commerce before it was cool, and the raw reality of building an incredible team from scratch while the industry was still figuring out what digital media even meant.

What we cover:

The honest story of building SheerLuxe and becoming an entrepreneur
Discovering and navigating the world of e-commerce
Business investment and financing. Why access to capital looks very different for women in business
How to structure a strong team early and build a culture that scales
Juggling life, business, and motherhood. The real, unfiltered version

If you're a female founder navigating the chaos of building something bold, this one's for you.

We Are Ladies Who Launch!

CHAPTERS

00:00 Introducing Georgie and SheerLuxe

01:14 The SheerLuxe Mission and Platform Evolution

09:16 Navigating Career Detours

14:55 The Start of Building SheerLuxe

21:56 Raising VC and Keeping Equity

28:23 The Hardest Part of Leadership

31:30 The SheerLuxe Team as the Brand

41:52 Staying Relevant Through Change

45:56 Editorial First, Monetise Later

46:47 The £40M Sell

53:09 Equity And Industry Stigma

55:17 The Work and Motherhood Reality

01:03:41 Life After the Acquisition

01:07:19 Rocket Round

01:15:22 Best Piece of Advice

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW GEORGIE

Instagram: https://www.instagram.com/gcoleridgecole/

SheerLuxe Instagram: https://www.instagram.com/sheerluxe/

SheerLuxe TikTok: https://www.tiktok.com/@sheerluxe

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

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