Inside the Playbook: Hitmaka on The Truth About Songwriters vs Producers

Inside the Playbook: Hitmaka on The Truth About Songwriters vs Producers

In this clip of The Manager’s Playbook, Hitmaka breaks down how producers really get paid in the music business.

He reflects on his time during Atlantic’s high-powered A&R era, how he helped shape the sound of modern R&B and hip-hop, and why songwriters have historically been undervalued. From the making of A Boogie’s “Look Back At It” to the strategy behind producer credits, advances, and building leverage, Hitmaka gives a real look at the business behind hit records.

A must-listen for producers, songwriters, artists, managers, and music executives trying to better understand how the music business really works.


Simply put, a conversation like this doesn't come cheap.


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Listen to the full episode here -

Spotify: https://open.spotify.com/episode/7tjdQ69aragoLlzVBOxsFT?si=0hO2glznQ2GUHa1IU6j0Og


Watch the Episodes On Youtube: ⁠⁠https://www.youtube.com/@managersplaybook

Jaksot(279)

The Manager’s Playbook 065: Chris Anokute - AI Music, Artist Development, Record Deals, A&R & The Future of the Music Business

The Manager’s Playbook 065: Chris Anokute - AI Music, Artist Development, Record Deals, A&R & The Future of the Music Business

In the part II of this Manager’s Playbook convo, Mauricio Ruiz sits back down with former EPIC Records executive Chris Anokute to talk about what AI means for artists, how Suno is already being used i...

3 Touko 1h 52min

Inside the Playbook: Khris Riddick-Tynes on What Every Producer Must Know About the Music Business

Inside the Playbook: Khris Riddick-Tynes on What Every Producer Must Know About the Music Business

What does every producer need to know about the music business beyond making great records? In this clip, Khris Riddick-Tynes gets into the side of the game a lot of creatives learn too late, publishi...

2 Touko 13min

Inside the Playbook: Khris Riddick-Tynes on Why “Folded” Worked

Inside the Playbook: Khris Riddick-Tynes on Why “Folded” Worked

Why did Kehlani’s “Folded” work the way it did? In this clip, Khris Riddick-Tynes breaks down how the record came together, why it needed more emotional nuance than a standard breakup song, and how tr...

1 Touko 18min

Inside the Playbook: Khris Riddick-Tynes on The Long Game Behind Music Success

Inside the Playbook: Khris Riddick-Tynes on The Long Game Behind Music Success

Why do some artists last while others fade after one breakout moment? In this clip, Khris Riddick-Tynes breaks down the mindset behind real music career longevity, from resilience and studying your wi...

30 Huhti 12min

Inside the Playbook: Khris Riddick-Tynes on Why the Song Still Comes First

Inside the Playbook: Khris Riddick-Tynes on Why the Song Still Comes First

Why do some songs fade fast while others last for years? In this clip, Khris Riddick-Tynes breaks down why the song still comes first; not the trend, not the moment, not the hype. He gets into why lyr...

29 Huhti 16min

The Manager’s Playbook 064: Khris Riddick-Tynes - Songwriting, Hit Songs, Artist Development, A&R & Music Business

The Manager’s Playbook 064: Khris Riddick-Tynes - Songwriting, Hit Songs, Artist Development, A&R & Music Business

Khris Riddick-Tynes, three-time Grammy-winning producer, songwriter, and Kehlani’s executive producer, joins The Manager’s Playbook to break down what really makes hit songs last.This conversation get...

26 Huhti 1h 33min

Inside the Playbook: Hitmaka on What’s Wrong With the Music Industry

Inside the Playbook: Hitmaka on What’s Wrong With the Music Industry

In this clip of The Manager’s Playbook, Hitmaka and Mauricio Ruiz unpack why the music industry does not create stars the way it once did.They get into what separated artists like Drake, Kendrick Lama...

25 Huhti 18min

Inside the Playbook: Hitmaka on Why the Music Industry Is Really a People Business

Inside the Playbook: Hitmaka on Why the Music Industry Is Really a People Business

In this clip of The Manager’s Playbook, Hitmaka breaks down why the music industry is really a people business.From working with labels and independent artists to building trust, collaboration, and lo...

24 Huhti 9min

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