How To Build A Disruptive Brand: Mimi Evarts On Creative Strategy, Brand Evolution, & Crafting A Timeless Aesthetic

#869: Join Lauryn Bosstick as she sits down with Mimi Evarts – Director of Branding at The Skinny Confidential & the behind-the-scenes force who's been part of every chapter. From the early blog days to launching the product line, podcast, & everything in between – Mimi has played a major role in building the brand. In this episode, Lauryn & Mimi unpack the evolution of TSC, share how to balance trends with timeless design, open up about crafting a strategic aesthetic, the reality of building a brand, how to run a photoshoot like a pro, & why adaptability is key in business. Plus, they get real about what it's really like working together as sisters!

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This episode is sponsored by The Skinny Confidential

Your daily routine done better – with The Skinny Confidential Caffeinated Sunscreen. Subscribe today at https://shopskinnyconfidential.com/products/sunscreen and get it delivered right to your door – because great skin doesn't take days off!

This episode is sponsored by Bobbie

Bobbie is offering an additional 10% off on your purchase with the code TSC. Visit http://hibobbie.com to find the Bobbie formula that fits your journey.

This episode is sponsored by Nutrafol

For a limited time, Nutrafol is offering our listeners $10 off your first month's subscription and free shipping when you go to http://Nutrafol.com and enter the promo code SKINNYHAIR.

This episode is sponsored by Fatty15

Fatty15 is on a mission to replenish your C15 levels and restore your long-term health. You can get an additional 15% off their 90-day subscription Starter Kit by going to http://fatty15.com/SKINNY and using code SKINNY at checkout.

This episode is sponsored by Cotton

Learn more at http://TheFabricOfOurLives.com.

This episode is sponsored by The Miami Convention + Visitors Bureau

Visit http://FindYourMiami.com.

This episode is sponsored by Astral

House Marg Summer is here. Time to stock up! Go to http://astraltequila.com to find Astral near you - and don't forget the limes! Please Enjoy Responsibly. ASTRAL Tequila. 40% Alcohol per Volume. Diageo, New York, NY.

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