American Podcast Audience Growth, Nielsen x Triton Digital, & More
This week in the business of podcasting:Tom Webster of Sounds Profitable audited iHeartMedia radio stations across three mid-size U.S. markets and found that less than 4% of weekday airtime in Pittsbu...
1 Touko 8min
New Megaphone Flighting Tools, Thoughts on iHeart x SiriusXM, & More
Today in the business of podcasting:Tom Webster audits iHeartMedia station clusters in Indianapolis, Pittsburgh, and Salt Lake City and finds that locally originating programming makes up a tiny fract...
30 Huhti 4min
Libsyn Video on Spotify, New Patreon Feeds, & More
Today in the business of podcasting:Libsyn has announced that video functionality is now available across all its hosting plans, with direct video distribution to Spotify — powered by the Spotify Dist...
29 Huhti 5min
Nielsen Integrates Triton Digital Data, Spotify's Q1 Report, & More
Today in the business of podcasting:Nielsen has integrated Triton Digital's Podcast Metrics Demos+ data into its Nielsen Media Impact planning platform, making it easier for advertisers to evaluate po...
28 Huhti 5min
iHeartMedia and SiriusXM Merger Talks, S&P Global on Podcast Consumption, & More
Today in the business of podcasting:iHeartMedia and Sirius XM are in preliminary talks about a potential merger that would combine the largest radio station owner and the largest satellite radio servi...
27 Huhti 5min
New beehiiv Podcast AI Integration, Bumper Score's Measurement Impact, & More
Today in the business of podcasting:Sounds Profitable's new Audio Primes report finds that 22% of podcast consumers listen to 75% or more of their episodes as audio-only — and 90% of them use YouTube,...
23 Huhti 8min
SiriusXM to Rep YouTube Audio in US, New IAB Programmatic Council, & More
Today in the business of podcasting: SiriusXM Media has become the exclusive audio advertising representative for YouTube in the United States, giving advertisers access to guaranteed impressions agai...
22 Huhti 5min
