#185 - Scripted Content Problems

#185 - Scripted Content Problems

Are brands accidentally "breaking" their creators? 🎙️

I’m making a pretty bold statement in this week’s podcast, but I have to say it: most brands are simply not getting it right when it comes to working with creators and influencers.

In fact, I think they might actually be "breaking" the very people they hire.

After 40 years in the production business, I’ve seen it all. I’ve directed trained actors, professional athletes, celebrities, and "real people" (the industry term for non-actors) ranging from doctors to people talking about their experience with smelly feet. I’ve noticed a shift happening in social media that feels all too familiar, and frankly, it’s been a little painful to watch.

In this episode, I’m getting into:

· The Realization: A conversation with a friend and professional influencer that brought this topic to the surface.

· The Authenticity Paradox: Why brands hire you for your "realness" but then hand you a word-for-word script that kills your vibe.

· The Teleprompter Trap: My very strong (and controversial) opinion on using teleprompters and how to tell if you’ve lost your natural cadence.

· Survival Tips: How you can deliver what a brand wants without losing your soul or your audience in the process.

Plus, I’m giving a huge shout-out to our newest Creator of the Week, Diana @diandbuddy, who has been an absolute firecracker since joining the studio.

If you’ve ever felt like a robot reading lines instead of a creator making magic, this episode is for you.

Jaksot(186)

#186 - Social Media Content Production Tips

#186 - Social Media Content Production Tips

Why Production Matters More Than You ThinkBut first, if you'e like to check out the Studio Preview which is mentioned in this episode!  If you are NOT a studio member, it's FREE to join this space and...

1 Touko 21min

#184 - Random Social Media Tips

#184 - Random Social Media Tips

This week’s podcast is a little bit of a social media reality check. I’m sharing what I’ve been noticing lately about TikTok views, posting times, and why some videos seem to sit there before they sud...

17 Huhti 13min

#183 - Getting Personal or Over Sharing

#183 - Getting Personal or Over Sharing

Today I’m talking about the difference between getting personal and oversharing on social media and why letting people see a little more of you can make your content more memorable, relatable, and eff...

10 Huhti 20min

#182 - Low Key Great Engagement Strategies

#182 - Low Key Great Engagement Strategies

If you’ve been feeling like you’re doing *everything* to get more engagement and still not seeing the results you want, this episode is for you. I’m sharing **6 overlooked strategies** that can help y...

3 Huhti 19min

#181 - Branded Content Mistakes

#181 - Branded Content Mistakes

This week on The Muthership Creator Strategy, I’m talking about why so much branded content feels stiff, awkward, and way too obvious. And if you’re wondering how to make it work well, here’s the hot ...

27 Maalis 19min

# 180 - Social Media Platform Review

# 180 - Social Media Platform Review

What if TikTok, Instagram, Facebook, and YouTube were actual people in a room together?That is exactly the thought experiment I’m playing with in this week’s podcast episode, and honestly... it says a...

20 Maalis 21min

#179 - Why Low Views Are Good!

#179 - Why Low Views Are Good!

Why Low Views Might Not Be a Bad ThingLow views can really mess with your head. They can make you question your content, your direction, and even whether you should keep going.In this episode of Muthe...

13 Maalis 14min

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