EP321: Why Offshore to Kenya: Cost, Culture & Global Teams - Alex Hashash, MD, Global Capability

In this episode of The Recruiter’s Recruitment Podcast, Lysha Holmes is joined by Alex Hashash, founder of Global Capability, dialling in from Kenya to unpack one of the hottest (and sometimes controversial) topics in recruitment right now: offshoring.

Alex shares his journey from UK healthcare recruitment to launching a global capability model in East Africa, and why Kenya is emerging as a serious player for building offshore recruitment teams. The conversation dives into who should consider offshoring, where to look beyond the usual markets, and how to successfully implement a global team without sacrificing quality or culture.

Lysha also challenges Alex on the ethics of offshoring vs hiring in the UK, leading to a refreshingly honest discussion about business strategy, profitability, and opportunity creation across borders.

Expect practical takeaways on:

• Choosing the right offshore location (and why accents aren’t everything)
• Structuring your delivery vs business development functions
• Avoiding common pitfalls when scaling globally
• Creating a high-performing hybrid (onshore + offshore) recruitment team

If you’re thinking about scaling your recruitment business in 2026, this is a must-listen.

🔗 Connect with the guest

Alex Hashash: https://www.linkedin.com/in/alexhashash/

Global Capability: https://www.global-capability.com/

🔗 Connect with the host

Lysha Holmes: https://www.linkedin.com/in/lyshaholmesr2r/

Qui Recruitment: https://www.quirecruitment.co.uk/

Follow the podcast on another platform:

https://www.youtube.com/@therecruitersrecruitmentpod

https://the-recruiters-recruitment-podcast.captivate.fm/

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The Recruiter's Recruitment Podcast is proudly sponsored by Paiger, and partnered with Needi, Keybridge IT Solutions, Bristow & Hardy and Diversity in Recruitment.

Our sponsor:

Paiger - Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations.

Find out more about Paiger: https://paiger.co/

Our partners:

Needi is a concierge gift-matching service using psychology and AI, to pinpoint the perfect gifts and experiences for your recipient, from the best local independent businesses. Their team of expert gift finders save companies time and money with their complimentary corporate gifting service.

https://needi.co.uk/

Bristow & Hardy partners with SME recruitment agencies to accelerate growth through sales enablement and recruitment marketing. With over 7 years’ experience, we specialise exclusively in the recruitment sector, delivering strategy, branding, websites, marketing campaigns, and sales support. Our proven growth suite of products helps agencies attract more clients, win more business, and scale efficiently.

https://www.bristowandhardy.co.uk/

Diversity in Recruitment helps recruitment businesses understand diversity, equity, and inclusion in a way that makes sense. Our training and advisory work is designed to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.

https://diversityinrecruitment.com/

Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider - Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much more.

https://www.keybridgeit.com/

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