188 | How Interior Designers Sell Premium Services Without Discounting With Miriam Schulman

Have you ever lowered your prices just to get a client?

Most interior designers assume that being “more affordable” makes it easier to sell. But what if that belief is actually costing you premium clients—and positioning your work as less valuable?

In this episode, I sit down with luxury market messaging and pricing strategist Miriam Schulman to unpack a powerful mindset shift that can completely change how you sell your services. We dive into the belief triad—a simple but transformative framework that helps you move beyond pricing fears and start attracting clients who value taste, certainty, and execution… not discounts.

Here’s the truth: your clients aren’t sitting there asking, “Is this designer worth it?” They’re asking something much deeper. And once you understand that, your entire sales process—from your pricing strategy to your presentation—begins to feel easier, more aligned, and yes… more profitable.

Featured Guest:

Miriam Schulman is a luxury market messaging and pricing strategist for creative entrepreneurs. She is the author of Artpreneur, a step-by-step guide to building a sustainable creative business, and the host of The Inspiration Place podcast, ranked in the top 1% globally. Miriam helps artists, interior designers, and creative entrepreneurs position their work as premium and reassuringly expensive, attracting clients who value quality, taste, and execution over discounts.

What You’ll Learn in This Episode

✳️ Why cheaper services are harder—not easier—to sell

✳️ The belief triad and sales process explained simply

✳️ Why clients question themselves, not your pricing

✳️ How to position interior design as a transformation

✳️ Emotional decision-making in luxury client purchases

Read the Blog >>> The Belief Triad That Sells Premium Interior Design Services Without Discounting

NEXT STEPS:

📺 Watch this free webinar, "From Passion to Profit," and learn the 5 Money Moves to start your interior design business right 👉https://rwarddesign.myflodesk.com/5moneymoves

🎯 Join My Design Mentor and start building a design career with clarity, confidence, and support, 👉https://rwarddesign.com/my-design-mentor⁠

Check out our Designer's Playlist!

*️ Start Your Interior Design Journey

*️ From Newbie to Confident Designer

*️ Switching Gears to Interior Design

Grab your freebies:

📌 Your Roadmap to a Career in Interior Design

🎨 3 Things I Wish I had known when I Started my Career

Connect With Me:

📧 Email: podcast@rwarddesign.com

🔆 Instagram: @rwarddesign

🌎 Website at rwarddesign.com

Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Timestamps

0:00 Introduction and Guest Bio

2:39 Miriam's Journey to Becoming a Coach

5:16 Common Struggles of Creatives in Sales

5:52 Why Cheaper Is Not Easier to Sell

8:22 Packaging Services for Transformation

10:34 Emotional Decision-Making in Sales

11:00 The Belief Triad Explained

13:19 Client Mindset During High-Ticket Decisions

16:05 Selling Emotion vs. Features

17:47 Understanding the Customer’s “Why”

21:07 Advice for Entrepreneurs and Career Shifters