
Spikes Excitement Talk #178 with Eugene Lee
In this episode, Maik Hofmann sits down with Eugene Lee, Vice President, CMO APAC at CHAGEE, to explore a marketing career shaped by music, emotion and real human connection. From growing up in Malays...
27 Huhti 35min

Spikes Excitement Talk #177 with Florent Bondoux
In this episode, Gordon Euchler sits down with Florent Bondoux, Global Head of Digital, E-Commerce, Data & Analytics at Nestlé Health Science, to explore how AI is transforming health, commerce and th...
27 Huhti 25min

Spikes Excitement Talk #176 with Mahabir Panigrahi
In this episode, Mahabir Panigrahi, Director of Global Marketing, Consumer & Commercial Analytics Intelligence at The Coca-Cola Company, shares his journey from a self-described “numbers guy” to shapi...
21 Huhti 23min

Spikes Excitement Talk #175 with Andrés Ruiz
In this episode, Andrés Ruiz, Head of Digital and Consumer Experience Middle East at Pernod Ricard, shares his journey from Colombia to Madrid to Dubai and what it takes to lead digital transformation...
21 Huhti 30min

Spikes Excitement Talk #174 with Chris Fiorillo
In this episode, Chris Fiorillo, Global Head of Marketing at Zurich Resilience Solutions, shares how he’s building a marketing engine from the ground up embedded within Zurich Insurance. With a career...
21 Huhti 23min

Spikes Excitement Talk #173 with Ciaran McCarthy
In this episode, Ciaran McCarthy, VP Brand & Advertising at Microsoft, shares his path from art school in Dublin to his current position at Microsoft. What started with a blunt rejection from a profes...
15 Huhti 31min

Spikes Excitement Talk #172 with Mélanie Brinbaum
In this episode, Mélanie Brinbaum Head of Marketing & Consumer Communications Europe at Nestlé, shares her unconventional journey through some of the world’s most iconic brands—revealing why passion, ...
15 Huhti 21min





















