The Athletic Brassiere
99% Invisible3 Loka 2017

The Athletic Brassiere

Among the most important advances in sports technology, few can compete with the invention of the sports bra. Following the passage of Title IX in 1972, women’s interest in athletics surged. But their breasts presented an obstacle.

Bouncing breasts hurt, as women getting in on the jogging craze found out. Then some friends in Vermont had an idea to stitch a couple jock straps together to build a contraption to keep things in place.

This featured story was produced by Phoebe Flanigan and edited by Peter Frick-Wright, with music by Robbie Carver and Dennis Funk. XX Factor: How the Sports Bra Changed History was originally aired on the Outside podcast, a production of Outside Magazine and PRX.

The Athletic Brassiere

Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early.

Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jaksot(776)

The Nutshell Studies

The Nutshell Studies

The Office of the Chief Medical Examiner in Baltimore, Maryland is a busy place. Anyone who dies unexpectedly in the state of Maryland will end up there for an autopsy. On an average day, they might p...

20 Touko 201523min

The Post-Billiards Age

The Post-Billiards Age

We live in a post-billiards age. There was an age of billiards, and it has been over for so long, most of us have no idea how huge billiards once was. For many decades, starting in the mid-19th Centur...

13 Touko 201513min

The Gruen Effect

The Gruen Effect

Retail spaces are designed for impulse shopping. When you go to a store looking for socks and come out with a new shirt, it’s only partly your fault.  Shops are trying to look so beautiful, so welcomi...

6 Touko 201515min

Mystery House

Mystery House

According to legend, Sarah Winchester’s friends advised the grieving widow to seek the services of a Boston spiritual medium named Adam Koombs. The story goes, Koombs put Mrs. Winchester in touch with...

28 Huhti 201516min

Show of Force

Show of Force

During World War II, a massive recruitment effort targeted students from the top art schools across the country. These young designers, artists, and makers were being asked to help execute a wild idea...

22 Huhti 201519min

Perfect Security

Perfect Security

The pursuit of lock picking is as old as the lock, which is itself as old as civilization. But in the entire history of the world, there was only one brief moment, lasting about 70 years, where you co...

15 Huhti 201514min

The Calendar

The Calendar

A month is hardly a unit of measurement. It can start on any day of the week and last anywhere from 28 to 31 days. Sometimes a month is four weeks long, sometimes five, sometimes six. You have to buy ...

8 Huhti 201516min

Sandhogs

Sandhogs

Eighty years ago, New York City needed another tunnel under the Hudson River. The Holland Tunnel and the George Washington Bridge could no longer handle the mounting traffic between New Jersey and Man...

31 Maalis 201524min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-rahamania
pomojen-suusta
ostan-asuntoja-podcast
juristipodi
rss-myyntikoulu
rss-draivi
herrasmieshakkerit
rahapuhetta
sijoitusovi-podcast
rss-lahtijat
rss-seuraava-potilas
bakkari-tarinoita-tapahtumien-takahuoneista
rss-h-asselmoilanen
rss-startup-ministerio
rss-bisnesta-bebeja
rss-turha-edes-yrittaa