The Athletic Brassiere
99% Invisible3 Loka 2017

The Athletic Brassiere

Among the most important advances in sports technology, few can compete with the invention of the sports bra. Following the passage of Title IX in 1972, women’s interest in athletics surged. But their breasts presented an obstacle.

Bouncing breasts hurt, as women getting in on the jogging craze found out. Then some friends in Vermont had an idea to stitch a couple jock straps together to build a contraption to keep things in place.

This featured story was produced by Phoebe Flanigan and edited by Peter Frick-Wright, with music by Robbie Carver and Dennis Funk. XX Factor: How the Sports Bra Changed History was originally aired on the Outside podcast, a production of Outside Magazine and PRX.

The Athletic Brassiere

Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early.

Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jaksot(778)

Sounds of the Artificial World

Sounds of the Artificial World

Without all the beeps and chimes, without sonic feedback, all of your modern conveniences would be very hard to use. If a device and its sounds are designed correctly, it creates a special “theater of...

11 Helmi 20115min

Periodic Table

Periodic Table

Everyone knows it when they see it. The classic “castle with turrets” periodic table is a beautiful and concise icon that contains a great deal of amazing information, if you only know how to read it....

4 Helmi 20116min

Game Over (Snap Judgment)

Game Over (Snap Judgment)

99% Invisible Extra! The tape rolls as we witness the tearful end of a perfect online world. This is a piece I did for Snap Judgment, based on a story from Robert Ashley’s brilliant A Life Well Wasted...

7 Tammi 201111min

13- Maps

13- Maps

I’m sorry, but if you don’t love maps, I don’t think we can be friends anymore. Maps are amazing. They are art and story. A representation of where we are and where we wish we could be. They’ve always...

17 Joulu 20104min

99% Guilt Free

99% Guilt Free

“Sustainable Design is a design philosophy that seeks to maximize the quality of the built environment, while minimizing or eliminating the negative impact to the natural environment.” -Jason F. McLen...

3 Joulu 20104min

99% Undesigned

99% Undesigned

Almost everything in modern life is designed to waste energy. The whole system evolved on a false premise that petroleum is cheap and plentiful and will be that way forever. The awesome Lisa Margonell...

25 Marras 20104min

99% Sound and Feel

99% Sound and Feel

Chris Downey explains it like this, “Beethoven continued to write music, even some of his best music, after he lost his hearing…What’s more preposterous, composing music you can’t hear, or designing a...

19 Marras 20105min

One Way Ticket To Mars

One Way Ticket To Mars

99% Invisible Extra! NASA is figuring out how to take the next great leap into space. The difficulty is, if we leap to Mars, we might not make it back. This is a story I produced last year (Summer 200...

13 Marras 201011min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
herrasmieshakkerit
rss-rahamania
taloudellinen-mielenrauha
ostan-asuntoja-podcast
rahapuhetta
lakicast
rss-startup-ministerio
rss-draivi
rss-sami-miettinen-neuvottelija
sijoitusovi-podcast
juristipodi
rss-lahtijat
rss-uppoava-vn-laiva
rss-rikasta-elamaa
rss-sisalto-kuntoon
rss-myynnilla-on-asiaa-kert-kenner