Jewelry That Saves Lives: De-stigmatizing Aging Through Design with Mara Perlmutter

Jewelry That Saves Lives: De-stigmatizing Aging Through Design with Mara Perlmutter

When Mara Perlmutter’s mother refused to wear the standard "white unattractive plastic" medical alert devices available on the market, she asked Mara to create something beautiful instead.

In this episode, Keren is joined by Mara Perlmutter, founder and CEO of Trelawear, to discuss how thoughtful design can de-stigmatize aging and improve safety for women.

Mara discusses her transition from over 25 years in the jewelry industry to becoming a hardware founder in the AgeTech space.

She breaks down the engineering challenges of creating the first metal-based wireless emergency device.

We also dive into the business side of the startup journey, including the grueling two-year process to launch on QVC and how Trelawear navigated FSA and HSA eligibility to make the product more accessible.

Topics Covered:

  • Why "ugly" tech leads to low adoption and how Trelawear solves this.
  • The reality of the QVC merchant process.
  • Expanding use cases: From seniors to real estate agents and lone workers.

Jaksot(88)

 Housing First: Upside's Revolutionary Healthcare Approach

Housing First: Upside's Revolutionary Healthcare Approach

"Housing stability is not binary." In this episode, Keren Etkin welcomes back Jake Rothstein, Founder and CEO of Upside, to discuss how his company is bridging the gap between the housing and healthca...

22 Tammi 35min

Dignity by Design: The Business of Universal Fashion

Dignity by Design: The Business of Universal Fashion

Why should getting dressed be a 20-minute struggle? In this episode of the AgeTech Podcast, Keren Etkin sits down with Jimmy Zollo, co-founder and CEO of Joe & Bella, to explore the intersection of em...

7 Tammi 26min

How Rubywell Unlocks Medicare Home Health for Families

How Rubywell Unlocks Medicare Home Health for Families

Did you know that family caregivers can get paid to care for their loved ones through Medicare, not just Medicaid? In this episode, Keren sits down with Julie Kennedy, Co-Founder and CEO of RubyWell, ...

18 Joulu 202542min

Seth Sternberg on Why Honor Acquired the World’s Largest Home Care Franchise

Seth Sternberg on Why Honor Acquired the World’s Largest Home Care Franchise

How and why does a tech startup acquire a global franchise giant? Seth Sternberg joins the show to discuss Honor's acquisition of Home Instead and the strategy behind combining high-tech platforms wit...

11 Joulu 202534min

Why a Two-Time Exited Founder Bet Big on AgeTech? With Ivan Yuen from Elder Ventures

Why a Two-Time Exited Founder Bet Big on AgeTech? With Ivan Yuen from Elder Ventures

What makes a successful founder in the digital entertainment & consumer software decide to invest in the aging population? In this episode, I sit down with Ivan Yuen, founder of Elder Ventures, to exp...

4 Joulu 202524min

From Bootstrapping to NIH Funding: Building an Evidence-Based AgeTech Solution

From Bootstrapping to NIH Funding: Building an Evidence-Based AgeTech Solution

Is recording a grandmother's life story just a sentimental hobby, or is it actually a form of therapy?In this episode of The AgeTech Podcast, Keren Etkin is joined by Beth Sanders, Founder and CEO of ...

28 Marras 202538min

Inside Right at Home’s New AgeTech Fund

Inside Right at Home’s New AgeTech Fund

What happens when an AgeTech founder crosses over into one of the largest home care networks in the world? In this episode, Bailey Paxton from Right at Home shares what he’s learning inside their 600-...

21 Marras 202527min

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