Stellar Development Foundation’s CMO on Why Stablecoins Are the Gateway to Tokenizing Everything

Stellar Development Foundation’s CMO on Why Stablecoins Are the Gateway to Tokenizing Everything

Unpacking the long-game philosophy of SDF's new CMO. Jason Karsh, the new CMO of Stellar Development Foundation, has built his career moving through some of tech and crypto's most formative companies, from Google to Coinbase to Block, and he's bringing his long-game philosophy to one of the industry's oldest and most quietly consequential blockchains. In this episode of Gen C, Sam sits down with Jason to talk about why crypto keeps leading with the wrong message, how Stellar went from $500M to $2B in real-world assets in a single year, and why a "get rich slow" approach might be the most radical marketing strategy in Web3. Links mentioned from the podcast: Jason’s Twitter: https://x.com/jasonkarsh Stellar Development Foundation Website: https://stellar.org/ From our sponsor: Check out CoinDesk’s latest research report on privacy in the age of scale, commissioned by GenZcash: https://www.coindesk.com/research/encryption-supremacy-zcash-and-privacy-in-the-age-of-scale Timestamps: 00:00 Unlocking Idle Assets 00:38 Meet Stellar Development Foundation CMO 02:26 From Google to Crypto 04:00 Crypto Branding Reality 07:46 SDF Focus and Timing 10:51 Making Stablecoins Click 13:02 One Voice Many Audiences 15:20 Get Rich Slow Marketing 19:04 Founders as Storytellers 22:19 RWA Growth on SDF 24:56 Stablecoins vs Tokenization 26:17 Next 100M Humans or Agents 28:05 Final Thoughts - "Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

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RealFi Wants to Put Your Idle Stablecoins to Work

RealFi Wants to Put Your Idle Stablecoins to Work

RealFi CEO John O'Connor joins CoinDesk's Sam Ewen to explain how his platform is reimagining the stablecoin model, replacing reflexive DeFi yield with real-world fixed income assets, and giving holde...

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Robinhood Is Changing the Rules of Investing

Robinhood Is Changing the Rules of Investing

Johann Kerbrat, SVP and GM of Crypto at Robinhood, breaks down why Robinhood built its own blockchain and what it unlocks for the tens of millions of retail investors already on the platform. From Rob...

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BNY Moves $8.6 Trillion Fund Business Onchain | CoinDesk Daily

BNY Moves $8.6 Trillion Fund Business Onchain | CoinDesk Daily

BNY's $8.6T move onchain. BNY is bringing its transfer agency business — which services about $8.6 trillion across 7.6 million accounts — onto the blockchain, with Baillie Gifford, BlackRock and Drey...

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Morgan Stanley Launches Cheapest Ether and Solana ETFs at 14 Basis Points

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Morgan Stanley Investment Management's Global Head of ETFs Ally Wallace breaks down the firm's newly launched Ether and Solana ETFs from the floor of the New York Stock Exchange. Wallace explains why ...

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U.S. Senate Puts Off CLARITY for Now | CoinDesk Daily

U.S. Senate Puts Off CLARITY for Now | CoinDesk Daily

The Senate puts off the CLARITY Act. The U.S. Senate has shelved the crypto Digital Asset Market Clarity Act for the moment as it proceeds with different bills on Russian sanctions and federal nomina...

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North Korea Arrests Its Own Hackers Over Stealing From State Banks | CoinDesk Daily

North Korea Arrests Its Own Hackers Over Stealing From State Banks | CoinDesk Daily

North Korea arrests hackers accused of stealing from state banks. North Korean authorities arrested a group of former military hackers accused of stealing funds from two state banks and laundering th...

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Wall Street Giants Back $15M Push to Quantum-Proof Bitcoin as the CLARITY Act Nears a Do-or-Die Deadline

Wall Street Giants Back $15M Push to Quantum-Proof Bitcoin as the CLARITY Act Nears a Do-or-Die Deadline

On this episode of CoinDesk's Public Keys from the New York Stock Exchange, Jennifer Sanasie is joined by Charles Schwab Head of Crypto Research Jim Ferraioli, who breaks down the odds of a Fed hike, ...

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BitMEX Is Shutting Down and Facing a Theft Lawsuit | CoinDesk Daily

BitMEX Is Shutting Down and Facing a Theft Lawsuit | CoinDesk Daily

BitMEX to shut down by the end of September. BitMEX, the exchange that invented the perpetual swap, will shut down on September 23 after an 11-year run. On the same day, it was hit with a proposed cl...

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