Turning Tourists into Taproom Revenue

Turning Tourists into Taproom Revenue

As breweries look for new ways to grow, many are exploring opportunities beyond their local audience. Travelers are actively seeking out breweries as part of their journeys, creating an opportunity to connect with new faces and drive additional taproom revenue.


In this session, we’ll share insights from working with hundreds of brewery partners across the country to highlight how breweries are using Harvest Hosts as a marketing and visibility tool to attract travelers and turn those visits into real sales. We’ll explore how RV travelers discover breweries, what influences their decisions to stop, and why welcoming travelers on-site often leads to increased foot traffic and word-of-mouth.


Rather than focusing on big operational changes or new marketing campaigns, this session centers on practical, approachable ways breweries are using Harvest Hosts to support growth. Attendees will learn what hosting looks like in practice, how it fits into existing operations, and how breweries are generating incremental taproom revenue while staying focused on making great beer and running a smooth taproom.


Thank you to Cascade Floors + Harvest Hosts for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.


Join us in person for CBP Connects Chicago

June 15-17, 2026

Come get inspired, leave with actionable strategies: https://cbpconnects.com/

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Profitable Taproom Tactics

Profitable Taproom Tactics

Despite their best efforts, most Owners, GMs, and Taproom Managers leave money on the table because their taprooms operate below their true potential. In this session, we break down 12 proven tactics ...

24 Kesä 34min

ESOP as a Succession Plan

ESOP as a Succession Plan

An ESOP (employee stock ownership plan) can be the right succession strategy for a craft brewer. This presentation will offer a detailed look at how an ESOP can enable an owner to receive fair value f...

17 Kesä 50min

How AI and Technologies Can Drive Brewery Growth, Efficiency, & Strategic Advantage

How AI and Technologies Can Drive Brewery Growth, Efficiency, & Strategic Advantage

The craft beer industry is more competitive than ever. Rising costs, shifting consumer preferences, and complex supply chains require brewers to think beyond traditional methods of growth and efficien...

10 Kesä 28min

Brewery Collaboration Structures: What Works & Why

Brewery Collaboration Structures: What Works & Why

Recent years have seen dramatic growth in brewery collaboration structures ranging from simple contract brewing to regional platforms consolidating brands under shared infrastructure. These models off...

3 Kesä 40min

Adding Spirits to Your Brewery

Adding Spirits to Your Brewery

Join Donald Snyder, a 20+ year spirit industry leader, as he discusses the many opportunities and challenges that brewers will face when adding spirits to their brewery operations. Adding a spirits pr...

27 Touko 26min

Is DtC Right for Me? Understanding the Risks and Rewards of Shipping Beer

Is DtC Right for Me? Understanding the Risks and Rewards of Shipping Beer

For brewers looking to grow their market, the prospect of the direct-to-consumer (DtC) shipping channel—and the potential to sell to consumers across the country that it brings—can be tantalizing. Ind...

20 Touko 53min

Dealing With Seasonality

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Seasonality hits every brewery differently. A beach town in July looks nothing like a mountain town in February. In this panel, we are bringing together breweries from very different markets to talk a...

16 Touko 56min

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It's Okay To Not Be Okay: Mental Health at Breweries

Craft beer is all about friendship and fun, and that can ironically make it harder for folks who are dealing with anxiety, depression, or suicidality to open up about their struggles. Because craft be...

13 Touko 46min

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