Why Video Might Be the Most Powerful Trust Tool in a High-Stakes Industry

Why Video Might Be the Most Powerful Trust Tool in a High-Stakes Industry

Ep.146 - In the world dominated by numbers and spreadsheets, TMA Accounting decided that a YouTube channel was an essential part of what they do. In this episode of Endless Customers, Alex Winter sits down with Marcos Navarro, videographer at TMA Accounting, for a candid conversation about what it actually looks like to build a trust-first video strategy inside a small professional services firm.

This episode isn't about making accounting look exciting. It's about using video to answer the questions your buyers are already asking, before they ever reach out to you.

Highlights include:

  • Why TMA hired a full-time videographer and what the CEO's buy-in made possible
  • How they get accountants and CPAs to show up with confidence and personality on camera
  • What 7,000 subscribers and 1,200 views per video look like after about a year
  • How they use Google Ads to boost content strategically without relying on paid traffic
  • The Star Wars concept that became one of their strongest-performing videos

If you're in a service business wondering whether video can really work for your industry, you’ll connect with Marcos and TMA’s story.

Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and what it means to lead with trust.

#EndlessCustomers #VideoMarketing #SmallBusinessMarketing #AccountingFirm #YouTubeStrategy #ContentMarketing #TrustContent #B2BMarketing #PaidAds #SalesEnablement

Click here to read the full article! Marcos Navarro

TMA Accounting on YouTube

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(154)

Live Reaction: What Signals Help AI Trust & Recommend Your Company?

Live Reaction: What Signals Help AI Trust & Recommend Your Company?

Ep.154 - Your content might feel trustworthy—but will AI and buyers see it that way? In this episode of Endless Customers, Stephanie Baiocchi, Director of Membership and Events at IMPACT, shares a liv...

25 Kesä 38min

How can businesses stay visible as AI changes search?

How can businesses stay visible as AI changes search?

Ep.153 - Google says search is undergoing its biggest transformation in more than 25 years. For business owners and marketers, that raises some important questions. If buyers are getting answers direc...

17 Kesä 25min

Can you win more customers by talking about pricing?

Can you win more customers by talking about pricing?

Ep.152 - Talking about pricing is hard in any industry. In adoption, it carries even more weight. In this episode of Endless Customers, Bob Ruffolo sits down with Steffany Aye, Founder and Director of...

10 Kesä 43min

How Do You Write Content That Doesn't Sound Biased?

How Do You Write Content That Doesn't Sound Biased?

Ep.151 - Your content might sound helpful to you. To buyers, it might sound like a sales pitch. In this episode of Endless Customers, Bob Ruffolo sits down with Brett Ingram, Endless Customers Coach a...

3 Kesä 31min

How Do You Make Bold Content That Stands Out in Your Industry?

How Do You Make Bold Content That Stands Out in Your Industry?

Ep.150 - Your payroll provider knows things about your data that they're not volunteering. CSI Accounting decided to say it out loud. In this episode of Endless Customers, Bob Ruffolo sits down with A...

27 Touko 45min

What Happens When You Stop Chasing Traffic and Start Building Trust

What Happens When You Stop Chasing Traffic and Start Building Trust

Ep.149 - When bigger competitors move into your space, you can't outspend them. But you can out-trust them. In this episode of Endless Customers, Bob Ruffolo, founder and CEO of IMPACT, sits down with...

20 Touko 55min

How Trailstone 2x’d Their Close Rate by Rebuilding Around Trust

How Trailstone 2x’d Their Close Rate by Rebuilding Around Trust

Ep.148 - Most insurance agencies hide from their worst reviews. Trailstone Insurance made a video about them. In this episode of Endless Customers, Alex Winter sits down with Mark Rodgers, founder and...

13 Touko 39min

How KangaRoof Got Early Wins Just 5 Weeks Into Endless Customers

How KangaRoof Got Early Wins Just 5 Weeks Into Endless Customers

Ep.147 - When business slows down enough that you have to start cutting your own team, you can either wait it out or change the game. Stacie Feller chose to change it. In this episode of Endless Custo...

6 Touko 36min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
rss-oivalluksia-rahasta-elamasta
mimmit-sijoittaa
rss-rahapodi
rahapuhetta
rss-karon-grilli
ostan-asuntoja-podcast
asuntoasiaa-paivakirjat
inderespodi
oppimisen-psykologia
rss-inderes
herrasmieshakkerit
rss-sami-miettinen-neuvottelija
hyva-paha-johtaminen
rss-rahamania
rss-porssipuhetta
rss-bisnesta-bebeja
rss-myynti-ei-ole-kirosana
rss-talouden-jaljilla