American Podcast Audience Growth, Nielsen x Triton Digital, & More
This week in the business of podcasting:Tom Webster of Sounds Profitable audited iHeartMedia radio stations across three mid-size U.S. markets and found that less than 4% of weekday airtime in Pittsbu...
1 Touko 8min
New Megaphone Flighting Tools, Thoughts on iHeart x SiriusXM, & More
Today in the business of podcasting:Tom Webster audits iHeartMedia station clusters in Indianapolis, Pittsburgh, and Salt Lake City and finds that locally originating programming makes up a tiny fract...
30 Huhti 4min
Nielsen Integrates Triton Digital Data, Spotify's Q1 Report, & More
Today in the business of podcasting:Nielsen has integrated Triton Digital's Podcast Metrics Demos+ data into its Nielsen Media Impact planning platform, making it easier for advertisers to evaluate po...
28 Huhti 5min
iHeartMedia and SiriusXM Merger Talks, S&P Global on Podcast Consumption, & More
Today in the business of podcasting:iHeartMedia and Sirius XM are in preliminary talks about a potential merger that would combine the largest radio station owner and the largest satellite radio servi...
27 Huhti 5min
SiriusXM Reps YouTube Audio Ads, New Podcast Audience Metric, & More
This week in the business of podcasting:SiriusXM Media has become the exclusive audio advertising representative for YouTube in the United States, giving advertisers the ability to buy guaranteed audi...
24 Huhti 7min
New beehiiv Podcast AI Integration, Bumper Score's Measurement Impact, & More
Today in the business of podcasting:Sounds Profitable's new Audio Primes report finds that 22% of podcast consumers listen to 75% or more of their episodes as audio-only — and 90% of them use YouTube,...
23 Huhti 8min
SiriusXM to Rep YouTube Audio in US, New IAB Programmatic Council, & More
Today in the business of podcasting: SiriusXM Media has become the exclusive audio advertising representative for YouTube in the United States, giving advertisers access to guaranteed impressions agai...
22 Huhti 5min
