The Shift Redefining Aesthetics Right Now — Carrie Strom

Very few people in aesthetics have operated at the level Carrie Strom has. Fewer have influenced the direction of the industry while doing it.

In this episode, Dr. Randi sits down with the CEO of Hugel for a rare, inside look at what is driving one of the fastest-moving industries in medicine and beauty.

Carrie has spent more than a decade building and scaling brands that set the standard for the category. Now, she is leading Hugel through a pivotal phase of global expansion as K-Beauty, K-Aesthetics, and a more complete view of beauty begin to reshape the market.

Dr. Randi and Carrie get into:

• Why aesthetics remains one of the strongest models across medicine and beauty

• What it takes to build brands that define entire categories

• How K-Aesthetics is influencing treatment philosophy on a global scale

• Why “subtle, not snatched” is becoming the new standard

• How skin health, wellness, longevity, and full patient experiences are reshaping expectations

Carrie also shares what’s ahead for Hugel, including the U.S. launch of Letybo, the expansion of Korean skincare and skin boosters, and the broader vision to evolve from a leading Korean aesthetics company into a global force.

At its core, this episode is about where aesthetics is going next and who understands the market well enough to lead it. If you want a true insider perspective on the future of this industry, this is the conversation to watch.

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