Understanding AI Search: From Searching to Answers
Minerva Meets1 Touko

Understanding AI Search: From Searching to Answers

In this episode of Minerva Meets, I’m joined by returning guest ⁠Thiago Ferreira⁠ of ⁠Elevate AI Consulting⁠ to break down AI search, what it is, why it matters, and how it’s changing the way we find and use information.


Search used to mean typing something in, reviewing results, and deciding what matters. AI search is changing that experience. We’re now getting direct answers faster, more personalized, and often without going back to the source.


In this conversation, we unpack what’s happening behind the scenes, how tools like ChatGPT and Google’s AI summaries fit into this shift, and why this isn’t just a technology change, it’s a change in behavior. We also explore what this means for businesses, from visibility to credibility, and how to think about search moving forward.


If you’re trying to understand where search is headed and what it means for how you work or run your business, this episode will give you a clear starting point.


Key takeaways from this episode:

✅ What AI search is and how it differs from traditional search
✅ How the shift from “searching” to “getting answers” is changing behavior
✅ What this means for businesses trying to stay visible and relevant


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