The founder who turned $30,000 in life savings into a beauty empire 2/10/26

The founder who turned $30,000 in life savings into a beauty empire 2/10/26

The CNBC Changemakers and Power Players podcast features candid conversations with leaders shaping business and culture. In this episode, CNBC's Julia Boorstin sits down with Cassandra Morales Thurswell, founder and CEO Kitsch.

Thurswell shares how she turned $30,000 in life savings into a global beauty brand without venture capital or outside investors. She discusses trusting her gut instincts over data and market research, why she deliberately avoided seeking advice from mentors and advisors early on, how she learned business skills through unconventional jobs, and why being underestimated as a young female founder became her advantage.

She also opens up about the pressure and judgment that comes with being a woman building a business, how she's using AI to transform product development and customer engagement, her philosophy on staying true to your own vision rather than following conventional wisdom, and her advice for aspiring entrepreneurs who don't fit the traditional founder mold.

Follow and listen to the "CNBC Changemakers and Power Players" podcast on

Apple and Spotify


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Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(36)

Standout leadership lessons from the CNBC Changemakers Summit 5/26/26

Standout leadership lessons from the CNBC Changemakers Summit 5/26/26

Recorded at the third annual CNBC Changemakers Summit in New York City, this episode of Changemakers and Power Players features candid moments with some of the most influential women in business. The ...

26 Touko 33min

She says motherhood in America is "impossible by design," Reshma Saujani on fixing childcare, paid family leave, and the culture wars dividing moms 5/19/26

She says motherhood in America is "impossible by design," Reshma Saujani on fixing childcare, paid family leave, and the culture wars dividing moms 5/19/26

Moms First and Girls Who Code Founder Reshma Saujani joins Julia Boorstin to talk about her documentary 'No Country for Mothers' and why she believes motherhood in America is "impossible by design." S...

19 Touko 40min

She doubled U.S. Ski & Snowboard’s revenue and turned the Olympic organization into a lifestyle brand 5/11/26

She doubled U.S. Ski & Snowboard’s revenue and turned the Olympic organization into a lifestyle brand 5/11/26

The CNBC Changemakers and Power Players podcast features conversations with leaders shaping the future of business, policy, and culture. In this episode, CNBC’s Julia Boorstin sits down with Sophie Go...

12 Touko 36min

She turned a personal diagnosis into a fast-growing women's health company 5/5/26

She turned a personal diagnosis into a fast-growing women's health company 5/5/26

The CNBC Changemakers and Power Players podcast features conversations with leaders shaping the future of business, policy, and culture. In this episode, CNBC’s Julia Boorstin sits down with Rachel Bl...

5 Touko 25min

She worked with Michelle Obama and Selena Gomez — now she's reshaping mental health in business 4/28/26

She worked with Michelle Obama and Selena Gomez — now she's reshaping mental health in business 4/28/26

The CNBC Changemakers and Power Players podcast features conversations with leaders shaping the future of business, culture, and policy. In this episode, CNBC's Julia Boorstin sits down with Rare Beau...

28 Huhti 30min

She's a 4-time CFO who took 3 companies public — here's how she did it 4/21/26

She's a 4-time CFO who took 3 companies public — here's how she did it 4/21/26

The CNBC Changemakers and Power Players podcast features conversations with leaders shaping the future of business, policy, and culture. In this episode, CNBC’s Julia Boorstin sits down with Amy Butte...

21 Huhti 30min

She partnered with Kim Kardashian to build SKIMS into a $5B brand — and now she's reinventing retail 4/14/26

She partnered with Kim Kardashian to build SKIMS into a $5B brand — and now she's reinventing retail 4/14/26

The CNBC Changemakers and Power Players podcast features conversations with leaders shaping the future of business, policy, and culture. In this episode, CNBC's Julia Boorstin sits down with Emma Gred...

14 Huhti 37min

She's a hedge fund manager teaching women to take control of their money—and their power 4/7/26

She's a hedge fund manager teaching women to take control of their money—and their power 4/7/26

The CNBC Changemakers and Power Players podcast features conversations with leaders shaping the future of business, policy, and culture. In this episode, CNBC’s Julia Boorstin sits down with Karen Fin...

7 Huhti 44min

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