First Black Radio Station: WERD

First Black Radio Station: WERD

WERD in Atlanta became the first African-American-owned radio station in 1949. Jesse Bayton, a professor at Atlanta University and bank president, purchased this station and hired his son Jesse Bayton Jr. Before Bayton owned the station, he attended Morehouse College and became the first African American in Georgia to be a Certified Public Accountant. He would go on to become a professor for black students and would encourage the community to invest within the community. Bayton purchased WERD in hopes of bringing more revenue to black communities in Atlanta Bayton Jr. would go on to hire who is now known as the WERD Four horsemen: Gibson, Joe Howard, Roosevelt Johnson, and Jimmy Winnington. The opening of WERD was a staple in the African American community and empowered many people to take action and speak up about discrimination and inequalities.

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Jaksot(104)

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